Is there a linchpin that could start a domino effect that could devastate your business? Or, is there a tipping point that could start an avalanche of success like a runaway snowball?
Interesting questions, but is there an answer? My wife and I love to watch the hit TV show Castle. Castle had an intriguing two part episode that explored this concept of a linchpin. In the story, an economic linchpin was discovered that if put in motion would destroy the United States economy and start a downward domino effect that would lead the globe to World War III. It was a very entertaining escapade from our daily lives and in the story the bad guys almost succeeded? But, it got me thinking. Is it possible? Could one event so delude human reasoning and magnify emotions to the point of utter devastation?
I believe that there very well may be a linchpin or a tipping point for your business. Let’s explore the linchpin first. What if you had all your eggs for success in one basket and you lost the basket? Do you see where I am going with this? Brian Tracy says that “Everything Counts” when it comes to selling. What if you or one of your associates kills (accidentally of course) the business with your largest client? What if that client composed of 85% of your annual business? Could you survive…or would it be your linchpin?
So, what is the solution? We must avoid the business error so many of us are guilty of, including myself. We put most of our eggs in one basket and if we lose that business, we are headed towards economic devastation known as Chapter 11. We avoid it by spreading out our marketing. By kicking into high gear our prospecting for new and more clients.
The only way to avoid the business linchpin is to make sure that no one event or any one client so controls the life blood of your business existence. Spread it out. Market more. Do business with different size clients. That will kill the linchpin…and not you.
Now, let’s talk about the tipping point. Is there a point where all your marketing, all your sales, all your success converge into a place where it spills over to tremendous, incredible visibility and success? I believe so. Why do some products go viral?
I don’t think we can know the answer…but we know they do. In fact, this article may go viral, but why this one and not another one?
Your tipping point exists and it will find you…if you continue to practice business success. In fact, do more of it. Supercharge it. What will make you more visible? What will get you and your product or service more attention? How can you get your product or service into the hands of more people? How can you serve them more than you currently are? Seek the answers to these questions and take action on what you discover and before you know it, your tipping point may find you.
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