Comments Off on The 10 Secrets to Marketing Success

The 10 Secrets to Marketing Success




by David Kinard In today’s competitive world, there are many different beliefs about how to market a product or service. Regardless of approach, however, there are some core concepts that are found in every successful marketing program, effort and plan. By incorporating these traits into your marketing activities, you will increase the effectiveness of your […]


Category: Marketing
Comments Off on The Right Tool for the Job

The Right Tool for the Job




by David Kinard Likely the one greatest challenge plaguing many companies today is how do they measure the effectiveness of their marketing efforts. One great tool for evaluation, originally developed by George Black, is the CAST system. This analysis model can be applied to any marketing effort, including ads, newsletters, press releases and more. The […]


Category: Marketing
Comments Off on Four Easy Steps to Effective Advertising

Four Easy Steps to Effective Advertising




by David Kinard Advertising your product or service through print is one of the most powerful methods of promotion. However, all too often we end up wasting our efforts and resources on ineffective advertising. Since more than 3000 advertising messages bombard us each day, you can use these simple steps to increase your advertising’s effectiveness […]


Category: Marketing
Comments Off on All That’s Fit to Print

All That’s Fit to Print




by David Kinard Newsletters are a great way to stay in touch with customers, prospects and other influencers of your business. The newsletter is a dynamic tool that can be informative, a sales tool and a loyalty builder. However, newsletters are often handled haphazardly by many organizations who fail to plan, develop and implement appropriately. […]


Category: Marketing
Comments Off on Recession Marketing: Lead or Get Left Behind

Recession Marketing: Lead or Get Left Behind




by David Kinard Concept notes from PSAMA luncheon featuring Jan Edmondson of DDB Worldwide, Seattle. Marketing in an Economic Downturn VisionResolveExecution VISIONAbility to articulate and communicate a passionate vision. “Create a cause, not a company” Guy Kowasaki, CEO Garage.com Vision goes beyond bricks and mortar, revenue and profit goals. * Believe in something. * Know […]


Category: Marketing