Comments Off on Fat and Skinny Words to Match Your Audience

Fat and Skinny Words to Match Your Audience




by Patricia Fripp, CSP, CPAE   Nothing can turn your audience or prospect off faster than using fat words when they’re hungry for skinny ones. Or vice versa.   I learned this exciting concept from Dr. David Palmer, a Silicon Valley negotiations expert. In his talks on negotiations, he describes “levels of abstraction.” Unless you […]


Category: Public Speaking
Comments Off on Giving a Speech? Patricia Fripp’s Top 10 Suggestions

Giving a Speech? Patricia Fripp’s Top 10 Suggestions




by Patricia Fripp, CSP, CPAE 1. Write your own introduction. Probably someone else is going to introduce you. Write the words yourself, making it brief, pertinent, and emphasizing your credentials. 2. Know your audience. Make sure you know exactly who is going to be in the audience, why they are there, and why they invited […]


Category: Public Speaking
Comments Off on 3 Reasons Speakers Fail to Hit the Mark

3 Reasons Speakers Fail to Hit the Mark




by Patricia Fripp, CSP, CPAE My prolific author and speaker friend Jeff Davidson and I had a conversation about some of the way speakers fail. Hope you enjoy some of the ideas Jeff wrote on the subject. There are many ways to successfully deliver a presentation and many more to fail at it. Here are […]


Category: Public Speaking
Comments Off on Avoid Clichés – Like the Plague

Avoid Clichés – Like the Plague




by Patricia Fripp, CSP, CPAE Whether you’re writing or speaking, clichés will weaken your message and cause your audience to tune out. Here are Fripp’s Four Foolproof Tips for making your point: * You MUST use original material. * The audience will forgive you ANYTHING but being boring. * If someone else has already said […]


Category: Public Speaking
Comments Off on Fripp and Garfinkel’s Tips for Marketing Success

Fripp and Garfinkel’s Tips for Marketing Success




by Patricia Fripp, CSP, CPAE Ideas from Confessions of an Unashamed Relentless, Self-Promoter audio album and Fripp’s book Make It! So You Don’t Have to Fake It. Does your marketing match your image? If you deliver a quality product or service, your marketing materials should reflect this. Your image, reflected by your advertising, should do […]


Category: Business & Finance Articles
Comments Off on Customer Service Is Everybody’s Job

Customer Service Is Everybody’s Job




by Patricia Fripp, CSP, CPAE Everyone in your organization must know how vitally important customer service is in your business. Good customer service starts with good training of your employees. Here are a few suggestions to help your organization keep your customers beaming and eager to come back for more. 1. Sell your company to […]


Category: Business & Finance Articles