Comments Off on Book Marketing with Facebook Ads – Who Says You Can’t Buy Happiness?

Book Marketing with Facebook Ads – Who Says You Can’t Buy Happiness?




The tale is almost as ancient as writing itself. Picture the author in an ancient Italian city, scribbling away into the night by the dim amber light of a candle. He eeks out his living in a garret above the crowded street below—one teeming with readers he hopes to entertain, influence, convince or transform. His […]


Category: book marketing, Books, Branding, Consumer Awareness, publishing, publishing advice, self-publishing, writing
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Comments Off on Building Social Proof in Social Media Circles – Personal Branding Tips

Building Social Proof in Social Media Circles – Personal Branding Tips




Since the taming of fire, people have aligned themselves with various clubs, clans, groups, movements, organizations and sports franchises. The obvious illustration of this is rooting for your home team. Where were you last Super Bowl Sunday? The odds are high that you remember where you were, and that you weren’t watching the big game […]


Category: Achievement, Articles, book marketing, Books, Branding, Consumer Awareness, Contact, eBooks, Marketing Programs, Motivation, publishing, publishing advice, self-publishing, Success, Vision, writing
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Comments Off on Social Media, Book Promotion and the Sweet Smell of Success

Social Media, Book Promotion and the Sweet Smell of Success




Ah, the sweet smell of success: your book is finally a household name, the topic of conversation in coffee houses and the subject of toasts in fine dining establishments. Just yesterday, you turned down a media interview due to your busy schedule. Tomorrow you’re off to Barbados for a quick dip in the salty surf, […]


Category: About, Achievement, Articles, book marketing, Books, Branding, Communication, Composition, Consumer Awareness, Goal Setting, Goals, Marketing Programs, Motivation, publishing, publishing advice, self-publishing, Success, Uncategorized, Vision, writing
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Comments Off on Sample Campaign – The Tried & True Book Selling Technique

Sample Campaign – The Tried & True Book Selling Technique




So you want to promote your new book. You’ve witnessed other authors racing to the top of the best seller charts, and you wonder what they’re doing to build mega success. If you’re like most authors, you’re not sure how to go about reaping this kind of success for yourself. Want to know a secret? […]


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Comments Off on Book Awards – Resting On Your Laurels and Other Thoughts on Winning Book Writing Competitions

Book Awards – Resting On Your Laurels and Other Thoughts on Winning Book Writing Competitions




Competing for a writing award is an often-overlooked tactic in the book marketing list of “To-Dos”. But is it worth it? Let’s take a look. Back in the day – I mean way back – citizens of the Greek Empire knew they had made it big when they were crowned with a wreath made from […]


Category: About, Achievement, Articles, book marketing, Books, Branding, Composition, Consumer Awareness, eBooks, Fiction, Motivation, publishing, publishing advice, self-publishing, Success, writing
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Book Publicity Media Kits – The 5 Essential Elements Journalists Need




Successfully marketing your book basically means letting people know that it exists. After all, you wrote down your best ideas so that others would read and enjoy them. Getting more book sales translates to more people sharing your best ideas – fact or fiction— and benefitting from them. As the person who’s primarily responsible for […]


Category: Articles, book design, book marketing, Books, Branding, Consumer Awareness, Contact, Marketing, Public Speaking, Public Speaking, publishing, publishing advice, self-publishing, Speaker & Author Bios, Uncategorized, writing
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Comments Off on Traditional Media Exposure = Rocket Fuel for Your Book Launch

Traditional Media Exposure = Rocket Fuel for Your Book Launch




There are several thousand ways to successfully publicize a book that I’m aware of, and some are more effective than others. For example, you can promote your book by selling it back-of-room during speaking engagements, and you may actually make thousands of sales this way. The problem with this approach is that your own involvement […]


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Comments Off on Book Reviews: How to Get Book Reviews on Amazon

Book Reviews: How to Get Book Reviews on Amazon




As an author, the best thing that can happen for your book is that titillating four-letter word we all love and fear at the same time: BUZZ. Getting people to read and talk up your book is what it’s all about. Buzz is the reason for those late nights hunched over your keyboard with an […]


Category: About, Articles, book design, book marketing, Books, Branding, Communication, Communication & Language Articles, Consumer Awareness, Contact, eBooks, Marketing, Marketing Programs, publishing, publishing advice, self-publishing, Success, Uncategorized, writing
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Comments Off on Book Endorsements: The Power of Third Party Validation

Book Endorsements: The Power of Third Party Validation




In the realm of book marketing, there’s an axiom that goes like this: “If I say it, it’s up for debate; if someone else says it, it must be true.” Third-party validation is a sure-fire method of getting people to draw a conclusion about me or my book. In fact, a well-known endorser has proven […]


Category: Articles, book design, book marketing, Books, Branding, Consumer Awareness, Contact, eBooks, Fiction, publishing, publishing advice, self-publishing, Uncategorized, writing
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Comments Off on How to Write a Press Release for a Book Launch

How to Write a Press Release for a Book Launch




For authors seeking that elusive “best-seller” status, self-promotion can be your best tool for driving laser sharp traffic and increasing book sales. Of all the self-promotion options available, distributing press releases is probably the most overlooked method. It’s unfortunate because it can be highly effective – especially if your press release is picked-up by a […]


Category: book marketing, Books, Branding, Composition, Consumer Awareness, Contact, eBooks, Fiction, Language, Marketing, publishing, publishing advice, self-publishing, Success, Uncategorized, writing
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