Comments Off on Building Social Proof in Social Media Circles – Personal Branding Tips

Building Social Proof in Social Media Circles – Personal Branding Tips




Since the taming of fire, people have aligned themselves with various clubs, clans, groups, movements, organizations and sports franchises. The obvious illustration of this is rooting for your home team. Where were you last Super Bowl Sunday? The odds are high that you remember where you were, and that you weren’t watching the big game […]


Category: Achievement, Articles, book marketing, Books, Branding, Consumer Awareness, Contact, eBooks, Marketing Programs, Motivation, publishing, publishing advice, self-publishing, Success, Vision, writing
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Comments Off on No Way….Write a Book in a Month?

No Way….Write a Book in a Month?




November is National Novel Writing Month, affectionately known as NaNoWriMo. Around the world, more than 300,000 authors will attempt the impossible: to write an entire book in a single month. If you’re not sure what I’m talking about, here’s a little background. NaNoWriMo is not really a writing contest, but an event. You might say […]


Category: Achievement, Adversity, Articles, Books, Choices, Communication, Composition, eBooks, Goal Setting, Goals, Mental Focus, Motivation, Personal Development, publishing, publishing advice, self-publishing, Success, Vision, writing
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Comments Off on Sample Campaign – The Tried & True Book Selling Technique

Sample Campaign – The Tried & True Book Selling Technique




So you want to promote your new book. You’ve witnessed other authors racing to the top of the best seller charts, and you wonder what they’re doing to build mega success. If you’re like most authors, you’re not sure how to go about reaping this kind of success for yourself. Want to know a secret? […]


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Comments Off on Book Awards – Resting On Your Laurels and Other Thoughts on Winning Book Writing Competitions

Book Awards – Resting On Your Laurels and Other Thoughts on Winning Book Writing Competitions




Competing for a writing award is an often-overlooked tactic in the book marketing list of “To-Dos”. But is it worth it? Let’s take a look. Back in the day – I mean way back – citizens of the Greek Empire knew they had made it big when they were crowned with a wreath made from […]


Category: About, Achievement, Articles, book marketing, Books, Branding, Composition, Consumer Awareness, eBooks, Fiction, Motivation, publishing, publishing advice, self-publishing, Success, writing
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Comments Off on Noisetrade – A Hidden Gem for Book Marketing

Noisetrade – A Hidden Gem for Book Marketing




The Author’s Dream There you are, sipping coffee and cognac by the stone fireplace at a lodge near Neuchâtel, Switzerland. Your muscles are warm and loose from a day of skiing, and your mind is on the fine meal planned for the evening. Recent sales of your best seller have funded this little getaway, and […]


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Comments Off on Big Exposure for Authors – Trade Publication Reviews

Big Exposure for Authors – Trade Publication Reviews




Of all the tactics an author can use to become noteworthy, getting your book reviewed by the New York Times is right up there. A thumbs up from the likes of Publishers Weekly or the Library Journal is not just some stroke for the author’s ego. It can translate to big bucks in terms of […]


Category: About, book marketing, Books, Communication, Communication & Language Articles, Composition, Consumer Awareness, eBooks, Language, Marketing, Networking, Public Speaking, Public Speaking, Public Speaking Programs, publishing, publishing advice, Sales, self-publishing, Success, writing
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Comments Off on Book Reviews: How to Get Book Reviews on Amazon

Book Reviews: How to Get Book Reviews on Amazon




As an author, the best thing that can happen for your book is that titillating four-letter word we all love and fear at the same time: BUZZ. Getting people to read and talk up your book is what it’s all about. Buzz is the reason for those late nights hunched over your keyboard with an […]


Category: About, Articles, book design, book marketing, Books, Branding, Communication, Communication & Language Articles, Consumer Awareness, Contact, eBooks, Marketing, Marketing Programs, publishing, publishing advice, self-publishing, Success, Uncategorized, writing
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Comments Off on Book Endorsements: The Power of Third Party Validation

Book Endorsements: The Power of Third Party Validation




In the realm of book marketing, there’s an axiom that goes like this: “If I say it, it’s up for debate; if someone else says it, it must be true.” Third-party validation is a sure-fire method of getting people to draw a conclusion about me or my book. In fact, a well-known endorser has proven […]


Category: Articles, book design, book marketing, Books, Branding, Consumer Awareness, Contact, eBooks, Fiction, publishing, publishing advice, self-publishing, Uncategorized, writing
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Comments Off on How to Write a Press Release for a Book Launch

How to Write a Press Release for a Book Launch




For authors seeking that elusive “best-seller” status, self-promotion can be your best tool for driving laser sharp traffic and increasing book sales. Of all the self-promotion options available, distributing press releases is probably the most overlooked method. It’s unfortunate because it can be highly effective – especially if your press release is picked-up by a […]


Category: book marketing, Books, Branding, Composition, Consumer Awareness, Contact, eBooks, Fiction, Language, Marketing, publishing, publishing advice, self-publishing, Success, Uncategorized, writing
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Comments Off on Smarter Amazon Listings for Books, eBooks and Audiobooks

Smarter Amazon Listings for Books, eBooks and Audiobooks




Getting a book into tens of thousands of readers’ hands is no easy task. One of the greatest challenges an author faces is overcoming the problem of obscurity. Digital book catalogs have unlimited shelf space, making it increasingly difficult for interested readers to find your book. Over the weekend, I had an interesting conversation with […]


Category: book marketing, Books, Branding, Communication & Language Articles, Consumer Awareness, eBooks, publishing, publishing advice, Sales, self-publishing, Uncategorized
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