Bryan Heathman is the author of Conversion Marketing, a book on converting high percentages of website visitors into customers. Mr. Heathman’s ecommerce consulting expertise comes from running hundreds of wildly successful online promotional campaigns, plus a few not so successful campaigns. His theories were formed by working with world-class marketing departments such as Proctor & Gamble, AT&T, Travelocity, Lycos, Nissan, New Orleans CVB (Conventions & Visitors Bureau) and several New York Times best selling authors.
His Fortune 500 experience includes working for Microsoft, 24/7 Real Media, Eastman Kodak and Xerox. Bryan’s success in corporate and entrepreneurial life contributes to his entertaining speaking & consulting on how to use powerful psychological buying triggers in an ecommerce storefront to convert a higher percentage of web site visitors into paying customers.