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PUBLISHING – Blessing Humanity with Words & Ideas




“I don’t know if I can do this anymore. Sometimes I think I just might have to quit.” I looked at my friend across the table from me as he spoke. The cheerful chatter of the coffeehouse around us played a striking contrast to his mood. It was obvious he was carrying quite a burden. […]


Category: publishing
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Assisted Self-Publishing: Book Publishing Formula for Self-Published Authors




The problem most first-time authors face is that they’re great at writing but they’re lousy at publishing. They don’t understand how books are made or how they are sold. They don’t realize the simple fact that writing their book is only 5% of the work involved in selling books. What are the most common misunderstandings? […]


Category: Articles, publishing, publishing advice, self-publishing
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The Perils of Pricing a Self-Published Book: Pricing Tips for Maximum Profits




by Bryan Heathman Have you dreamed about writing a book? Getting your book into the marketplace has just become easier than it ever has been in the history of writing. For the first time ever, you can pen your prose and publish to the world at large in about as much time as it takes […]


Category: Articles, book design, book marketing, Books, eBooks, publishing, publishing advice, self-publishing, writing
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I Could NEVER Write a Book!




by Bryan Heathman Did you know that over 70% of people have written down “writing a book” on their bucket list? As such, I get business executives frequently asking me on planes or at the gym about what is involved in writing a book. Years ago, I was one of these people who wanted to […]


Category: Achievement, Articles, Books, Communication & Language Articles, Composition, Goals, Language, Personal Growth Articles, publishing advice
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Has anyone got a tattoo of your brand? 3 Steps to Grow Brand Recall




A brand serves as an important placeholder for your company’s reputation. This means good business for you and peace of mind for your customers. When people have a good experience with a brand, they’re more likely to make a repeat purchase. In other words, they become brand loyal, even when given the choice to buy […]


Category: Articles, Branding, Business & Finance, Consumer Awareness, Marketing
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The Inclusion/Exclusion Principle of Branding




When did you attend your last professional networking event? It was probably not too long ago. From holiday parties to corporate mixers, we’ve all been there. Mixing and mingling is what it’s all about, getting to know interesting looking people around us, meeting new colleagues, letting our hair down and finding glamorous new opportunities. Ah, […]


Category: Articles, Branding, Consumer Awareness, Marketing, Sales
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Creating Desire: The Heart of Branding




People make buying decisions with their hearts and try to justify those decisions with their heads. Yet true desire can’t be rationalized. How many times have you yourself said, “I dunno… I just WANT it!” Brand advertising takes an otherwise ho-hum product and incites a burning passion in the buyer’s mind. The product becomes associated […]


Category: Articles, Branding, Consumer Awareness, Marketing
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Could Your Brand Inspire A Gold Rush?




Have you ever experienced the frenzy of a gold rush? I have, so let me tell you a story of what it is like to experience the exhilaration of a gold rush! My experience was not a gold rush in the traditional sense. You see, a traditional gold rush looks like this… I live in […]


Category: Articles, Branding, Business Success, Consumer Awareness
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Aspirational Branding-What does THAT mean?




Let’s start by defining a prestigious brand. Does your brand promote a feeling of Aspiration? Better yet, does your brand have what it takes to kick start a movement? How are you creating prestige for your brand, and what are you doing to influence your buyers? Aspirational brands appeal to people who desire something better. […]


Category: Business Success, Choices, Marketing, Marketing Programs, Personal Growth Articles
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Leverage – The Secret to Reinforcing Your Brand Recall




Is there some secret branding sauce you can slather onto a marketing message that is otherwise dry as toast? Does your brand need to be as searing as a blacksmith’s red hot poker, scorched into the buyer’s mind? Does it need to be cooked up over some sorcerer’s caldron during the dark of the moon […]


Category: Articles, Branding, Consumer Awareness, Marketing, Marketing Programs
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