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Book Endorsements: The Power of Third Party Validation




In the realm of book marketing, there’s an axiom that goes like this: “If I say it, it’s up for debate; if someone else says it, it must be true.” Third-party validation is a sure-fire method of getting people to draw a conclusion about me or my book. In fact, a well-known endorser has proven […]


Category: Articles, book design, book marketing, Books, Branding, Consumer Awareness, Contact, eBooks, Fiction, publishing, publishing advice, self-publishing, Uncategorized, writing
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The Write Stuff – Choosing the Best BISAC Genre for Your Book




In the beginning, the world was void – formless, nameless, unreadable. Then everything got categorized, and we’ve been trying to file it ever since. It makes sense, doesn’t it? So too with books. Just as soon as an author writes something, somebody comes along and categorizes it. The most successful authors categorize their work first, […]


Category: Articles, Books, Communication, Communication & Language Programs, Composition, Consumer Awareness, Language, publishing, publishing advice, Uncategorized, writing
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How to Write a Press Release for a Book Launch




For authors seeking that elusive “best-seller” status, self-promotion can be your best tool for driving laser sharp traffic and increasing book sales. Of all the self-promotion options available, distributing press releases is probably the most overlooked method. It’s unfortunate because it can be highly effective – especially if your press release is picked-up by a […]


Category: book marketing, Books, Branding, Composition, Consumer Awareness, Contact, eBooks, Fiction, Language, Marketing, publishing, publishing advice, self-publishing, Success, Uncategorized, writing
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Smarter Amazon Listings for Books, eBooks and Audiobooks




Getting a book into tens of thousands of readers’ hands is no easy task. One of the greatest challenges an author faces is overcoming the problem of obscurity. Digital book catalogs have unlimited shelf space, making it increasingly difficult for interested readers to find your book. Over the weekend, I had an interesting conversation with […]


Category: book marketing, Books, Branding, Communication & Language Articles, Consumer Awareness, eBooks, publishing, publishing advice, Sales, self-publishing, Uncategorized
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Self-Publishing History: It Didn’t Start With Gutenberg




Unless you’ve been sleeping under a rock (or a clay tablet), you probably know that the publishing industry is in the middle of a revolution right now. You see the evidence everywhere. Mass publishing has seen greater changes in the past ten years than at any other time in history since the invention of the […]


Category: Books, publishing, publishing advice, self-publishing, writing
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Book Marketing – The Achilles Heel of Authors




He was in his 50’s and his steel-blue eyes could bore a hole through a sheet of steel. “What do you mean I need to launch a $25,000 marketing campaign?” Rod’s voice was steady, from years of practice leading teams for technology companies. “Listen Bryan, I didn’t sign up for this – press releases, blog […]


Category: book marketing, Books, Branding, Consumer Awareness, Contact, eBooks, publishing, publishing advice, Sales, self-publishing, Uncategorized
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Captivate Your Audience: Storytelling at Its Best




When you write—whether it’s a keynote speech, an article, or a book for publication—your material has to be relatable for your audience. You’ve got to draw them in and keep their attention. Nothing does this quite as well as using the story as your format. A number of religious texts are written this way for […]


Category: Communication, Communication & Language Articles, Communication & Language Programs, Composition, Featured Speakers, Humor, Language, Laughter, Motivation, Public Speaking, Public Speaking, Speaking & Charisma
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LIBRARY DISTRIBUTION: THE SWEET “Shhhh” OF SUCCESS




When you write a book, getting book distribution is a major component of publishing success. Getting the widest distribution possible for your book should be your main goal. Once you’ve gone to the trouble of writing your best ideas and publishing them, you’ll want as many people as possible to engage with you. As a […]


Category: Achievement, Articles, book marketing, Books, Branding, Choices, Consumer Awareness, Contact, Goals, Marketing, Motivation, publishing, publishing advice, Sales, self-publishing, Success, writing
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PUBLISHING – Blessing Humanity with Words & Ideas




“I don’t know if I can do this anymore. Sometimes I think I just might have to quit.” I looked at my friend across the table from me as he spoke. The cheerful chatter of the coffeehouse around us played a striking contrast to his mood. It was obvious he was carrying quite a burden. […]


Category: publishing
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Assisted Self-Publishing: Book Publishing Formula for Self-Published Authors




The problem most first-time authors face is that they’re great at writing but they’re lousy at publishing. They don’t understand how books are made or how they are sold. They don’t realize the simple fact that writing their book is only 5% of the work involved in selling books. What are the most common misunderstandings? […]


Category: Articles, publishing, publishing advice, self-publishing
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