Book Marketing – The Achilles Heel of Authors

He was in his 50’s and his steel-blue eyes could bore a hole through a sheet of steel. “What do you mean I need to launch a $25,000 marketing campaign?” Rod’s voice was steady, from years of practice leading teams for technology companies. “Listen Bryan, I didn’t sign up for this – press releases, blog […]

Category: book marketing, Books, Branding, Consumer Awareness, Contact, eBooks, publishing, publishing advice, Sales, self-publishing, Uncategorized
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Captivate Your Audience: Storytelling at Its Best

When you write—whether it’s a keynote speech, an article, or a book for publication—your material has to be relatable for your audience. You’ve got to draw them in and keep their attention. Nothing does this quite as well as using the story as your format. A number of religious texts are written this way for […]

Category: Communication, Communication & Language Articles, Communication & Language Programs, Composition, Featured Speakers, Humor, Language, Laughter, Motivation, Public Speaking, Public Speaking, Speaking & Charisma
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When you write a book, getting book distribution is a major component of publishing success. Getting the widest distribution possible for your book should be your main goal. Once you’ve gone to the trouble of writing your best ideas and publishing them, you’ll want as many people as possible to engage with you. As a […]

Category: Achievement, Articles, book marketing, Books, Branding, Choices, Consumer Awareness, Contact, Goals, Marketing, Motivation, publishing, publishing advice, Sales, self-publishing, Success, writing
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PUBLISHING – Blessing Humanity with Words & Ideas

“I don’t know if I can do this anymore. Sometimes I think I just might have to quit.” I looked at my friend across the table from me as he spoke. The cheerful chatter of the coffeehouse around us played a striking contrast to his mood. It was obvious he was carrying quite a burden. […]

Category: publishing
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Assisted Self-Publishing: Book Publishing Formula for Self-Published Authors

The problem most first-time authors face is that they’re great at writing but they’re lousy at publishing. They don’t understand how books are made or how they are sold. They don’t realize the simple fact that writing their book is only 5% of the work involved in selling books. What are the most common misunderstandings? […]

Category: Articles, publishing, publishing advice, self-publishing
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The Perils of Pricing a Self-Published Book: Pricing Tips for Maximum Profits

by Bryan Heathman Have you dreamed about writing a book? Getting your book into the marketplace has just become easier than it ever has been in the history of writing. For the first time ever, you can pen your prose and publish to the world at large in about as much time as it takes […]

Category: Articles, book design, book marketing, Books, eBooks, publishing, publishing advice, self-publishing, writing
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I Could NEVER Write a Book!

by Bryan Heathman Did you know that over 70% of people have written down “writing a book” on their bucket list? As such, I get business executives frequently asking me on planes or at the gym about what is involved in writing a book. Years ago, I was one of these people who wanted to […]

Category: Achievement, Articles, Books, Communication & Language Articles, Composition, Goals, Language, Personal Growth Articles, publishing advice

Has anyone got a tattoo of your brand? 3 Steps to Grow Brand Recall

A brand serves as an important placeholder for your company’s reputation. This means good business for you and peace of mind for your customers. When people have a good experience with a brand, they’re more likely to make a repeat purchase. In other words, they become brand loyal, even when given the choice to buy […]

Category: Articles, Branding, Business & Finance, Consumer Awareness, Marketing
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The Inclusion/Exclusion Principle of Branding

When did you attend your last professional networking event? It was probably not too long ago. From holiday parties to corporate mixers, we’ve all been there. Mixing and mingling is what it’s all about, getting to know interesting looking people around us, meeting new colleagues, letting our hair down and finding glamorous new opportunities. Ah, […]

Category: Articles, Branding, Consumer Awareness, Marketing, Sales
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Creating Desire: The Heart of Branding

People make buying decisions with their hearts and try to justify those decisions with their heads. Yet true desire can’t be rationalized. How many times have you yourself said, “I dunno… I just WANT it!” Brand advertising takes an otherwise ho-hum product and incites a burning passion in the buyer’s mind. The product becomes associated […]

Category: Articles, Branding, Consumer Awareness, Marketing
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