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Creating Desire: The Heart of Branding




People make buying decisions with their hearts and try to justify those decisions with their heads. Yet true desire can’t be rationalized. How many times have you yourself said, “I dunno… I just WANT it!” Brand advertising takes an otherwise ho-hum product and incites a burning passion in the buyer’s mind. The product becomes associated […]


Category: Articles, Branding, Consumer Awareness, Marketing
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Could Your Brand Inspire A Gold Rush?




Have you ever experienced the frenzy of a gold rush? I have, so let me tell you a story of what it is like to experience the exhilaration of a gold rush! My experience was not a gold rush in the traditional sense. You see, a traditional gold rush looks like this… I live in […]


Category: Articles, Branding, Business Success, Consumer Awareness
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Aspirational Branding-What does THAT mean?




Let’s start by defining a prestigious brand. Does your brand promote a feeling of Aspiration? Better yet, does your brand have what it takes to kick start a movement? How are you creating prestige for your brand, and what are you doing to influence your buyers? Aspirational brands appeal to people who desire something better. […]


Category: Business Success, Choices, Marketing, Marketing Programs, Personal Growth Articles
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Leverage – The Secret to Reinforcing Your Brand Recall




Is there some secret branding sauce you can slather onto a marketing message that is otherwise dry as toast? Does your brand need to be as searing as a blacksmith’s red hot poker, scorched into the buyer’s mind? Does it need to be cooked up over some sorcerer’s caldron during the dark of the moon […]


Category: Articles, Branding, Consumer Awareness, Marketing, Marketing Programs
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Branding for the Big Bucks




Where could your business go if you released your limitations? With the right kind of branding, you can break through untold barriers and realize your professional dreams. But what exactly is branding? Your branding is the way people perceive you and your mission – whether it’s your company, your personal career branding at work or […]


Category: Articles, Branding, Business Success, Consumer Awareness, Marketing, Marketing Programs, Sales Training Articles
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Techniques to Break your Business Goals into Manageable Steps




Techniques to Break your Business Goals into Manageable Steps What’s your long term business vision? Whether it’s becoming fully self-employed, opening a retail outlet, or tapping into an international ecommerce market, the logistics of turning your vision into a reality can seem overwhelming to say the least. Big goals like these don’t happen overnight, and […]


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Falling In Love With Your Future




Is there a secret formula for Leadership? No, it’s not really a secret. Being an exceptional Leader requires passion, commitment and intuitive vision. In a word, it takes heart. If you have a passion for the thrill and independence of being a Leader, plus you have the commitment to follow through on that passion, here […]


Category: Articles, Essence of Leadership, Leadership Articles
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Integrity-Who is Watching?




Integrity means aligning your actions to be consistent with your internal framework of principles. Integrity is a state of wholeness. This is a good thing. It makes for happy circumstances. The power of Integrity is evident when you realize that everything you do and say is guided by this internal framework. When you recognize it […]


Category: Articles, Communication & Language Articles, Essence of Leadership, Leadership Articles
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Laughter is the Best Medicine




“The human race has only one really effective weapon and that is laughter.” ~Mark Twain If you are in a Leadership role, giving a presentation, or talking in front of a group, then you know how hard it can be at times to get your ideas across. Winning over your audience can be tough, especially […]


Category: Articles, Attitude, Communication & Language Articles, Essence of Leadership, Humor, Language, Laughter, Leadership Articles, Life Balance, Marketing, Networking, Personal Growth Articles, Sales Training Articles
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Did You Say What I think You Said!?




As a leader, you’ve probably heard lots of talk about empowering others. It’s a great concept, but when you get right down to it, there’s little evidence that it’s actually happening whenever it really is happening. Even more important, there are times when the leader’s job is to, uh… y’know – LEAD. As a leader, […]


Category: Articles, Attitude, Communication & Language Articles, Essence of Leadership, Leadership Articles, Leadership Training, Networking, Personal Growth Articles, Teamwork
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