Book Marketing with Facebook Ads – Who Says You Can’t Buy Happiness?

December 8, 2015

The tale is almost as ancient as writing itself. Picture the author in an ancient Italian city, scribbling away into the night by the dim amber light of a candle. He eeks out his living in a garret above the crowded street below—one teeming with readers he hopes to entertain, influence, convince or transform. His […]

Category: book marketing, Books, Branding, Consumer Awareness, publishing, publishing advice, self-publishing, writing
Tags: advertisement, advertising, author, book advertisement, book advertising, facebook, google, networking, sales, skype, social advertising, social marketing, social media, social media network, twitter

Social Media, Book Promotion and the Sweet Smell of Success

November 16, 2015

Ah, the sweet smell of success: your book is finally a household name, the topic of conversation in coffee houses and the subject of toasts in fine dining establishments. Just yesterday, you turned down a media interview due to your busy schedule. Tomorrow you’re off to Barbados for a quick dip in the salty surf, […]

Category: About, Achievement, Articles, book marketing, Books, Branding, Communication, Composition, Consumer Awareness, Goal Setting, Goals, Marketing Programs, Motivation, publishing, publishing advice, self-publishing, Success, Uncategorized, Vision, writing
Tags: advertising, audience, author, best-seller, best-selling author, book advertising, book marketing, book promotion, book publishing, commercial opportunity, Marketing, Publishing, reviews, social marketing, social media, social proof, success, target audience

Book Marketing – The Achilles Heel of Authors

July 20, 2015

He was in his 50’s and his steel-blue eyes could bore a hole through a sheet of steel. “What do you mean I need to launch a $25,000 marketing campaign?” Rod’s voice was steady, from years of practice leading teams for technology companies. “Listen Bryan, I didn’t sign up for this – press releases, blog […]

Category: book marketing, Books, Branding, Consumer Awareness, Contact, eBooks, publishing, publishing advice, Sales, self-publishing, Uncategorized
Tags: advertising, blog tours, book marketing, book sales, Marketing, partnerships, Public Speaking, publish, published, published author, publisher, Publishing, publishing advise, radio shows, Selling, social media, speaking engagements, television, television appearances, tv