Comments Off on Tell the World with a Book Trailer Video – Author Training Series

Tell the World with a Book Trailer Video – Author Training Series




Get out the popcorn and dim the lights! As an up and coming bestselling author, it’s time to promote your book the old fashioned way: with a promotional trailer. Whether your book is a fictional story or it’s the true story of a brand, passion or success philosophy, your book ought to be in pictures. […]


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Comments Off on Building Social Proof in Social Media Circles – Personal Branding Tips

Building Social Proof in Social Media Circles – Personal Branding Tips




Since the taming of fire, people have aligned themselves with various clubs, clans, groups, movements, organizations and sports franchises. The obvious illustration of this is rooting for your home team. Where were you last Super Bowl Sunday? The odds are high that you remember where you were, and that you weren’t watching the big game […]


Category: Achievement, Articles, book marketing, Books, Branding, Consumer Awareness, Contact, eBooks, Marketing Programs, Motivation, publishing, publishing advice, self-publishing, Success, Vision, writing
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Comments Off on Social Media, Book Promotion and the Sweet Smell of Success

Social Media, Book Promotion and the Sweet Smell of Success




Ah, the sweet smell of success: your book is finally a household name, the topic of conversation in coffee houses and the subject of toasts in fine dining establishments. Just yesterday, you turned down a media interview due to your busy schedule. Tomorrow you’re off to Barbados for a quick dip in the salty surf, […]


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Comments Off on Sample Campaign – The Tried & True Book Selling Technique

Sample Campaign – The Tried & True Book Selling Technique




So you want to promote your new book. You’ve witnessed other authors racing to the top of the best seller charts, and you wonder what they’re doing to build mega success. If you’re like most authors, you’re not sure how to go about reaping this kind of success for yourself. Want to know a secret? […]


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Comments Off on Big Exposure for Authors – Trade Publication Reviews

Big Exposure for Authors – Trade Publication Reviews




Of all the tactics an author can use to become noteworthy, getting your book reviewed by the New York Times is right up there. A thumbs up from the likes of Publishers Weekly or the Library Journal is not just some stroke for the author’s ego. It can translate to big bucks in terms of […]


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Book Publicity Media Kits – The 5 Essential Elements Journalists Need




Successfully marketing your book basically means letting people know that it exists. After all, you wrote down your best ideas so that others would read and enjoy them. Getting more book sales translates to more people sharing your best ideas – fact or fiction— and benefitting from them. As the person who’s primarily responsible for […]


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Comments Off on Book Marketing – The Achilles Heel of Authors

Book Marketing – The Achilles Heel of Authors




He was in his 50’s and his steel-blue eyes could bore a hole through a sheet of steel. “What do you mean I need to launch a $25,000 marketing campaign?” Rod’s voice was steady, from years of practice leading teams for technology companies. “Listen Bryan, I didn’t sign up for this – press releases, blog […]


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