Comments Off on Has anyone got a tattoo of your brand? 3 Steps to Grow Brand Recall

Has anyone got a tattoo of your brand? 3 Steps to Grow Brand Recall




A brand serves as an important placeholder for your company’s reputation. This means good business for you and peace of mind for your customers. When people have a good experience with a brand, they’re more likely to make a repeat purchase. In other words, they become brand loyal, even when given the choice to buy […]


Category: Articles, Branding, Business & Finance, Consumer Awareness, Marketing
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Comments Off on Creating Desire: The Heart of Branding

Creating Desire: The Heart of Branding




People make buying decisions with their hearts and try to justify those decisions with their heads. Yet true desire can’t be rationalized. How many times have you yourself said, “I dunno… I just WANT it!” Brand advertising takes an otherwise ho-hum product and incites a burning passion in the buyer’s mind. The product becomes associated […]


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Comments Off on Could Your Brand Inspire A Gold Rush?

Could Your Brand Inspire A Gold Rush?




Have you ever experienced the frenzy of a gold rush? I have, so let me tell you a story of what it is like to experience the exhilaration of a gold rush! My experience was not a gold rush in the traditional sense. You see, a traditional gold rush looks like this… I live in […]


Category: Articles, Branding, Business Success, Consumer Awareness
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Comments Off on Branding for the Big Bucks

Branding for the Big Bucks




Where could your business go if you released your limitations? With the right kind of branding, you can break through untold barriers and realize your professional dreams. But what exactly is branding? Your branding is the way people perceive you and your mission – whether it’s your company, your personal career branding at work or […]


Category: Articles, Branding, Business Success, Consumer Awareness, Marketing, Marketing Programs, Sales Training Articles
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