Comments Off on Tell the World with a Book Trailer Video – Author Training Series

Tell the World with a Book Trailer Video – Author Training Series




Get out the popcorn and dim the lights! As an up and coming bestselling author, it’s time to promote your book the old fashioned way: with a promotional trailer. Whether your book is a fictional story or it’s the true story of a brand, passion or success philosophy, your book ought to be in pictures. […]


Category: Uncategorized
Tags: , , , , , , , , , , , , ,
Comments Off on Social Media, Book Promotion and the Sweet Smell of Success

Social Media, Book Promotion and the Sweet Smell of Success




Ah, the sweet smell of success: your book is finally a household name, the topic of conversation in coffee houses and the subject of toasts in fine dining establishments. Just yesterday, you turned down a media interview due to your busy schedule. Tomorrow you’re off to Barbados for a quick dip in the salty surf, […]


Category: About, Achievement, Articles, book marketing, Books, Branding, Communication, Composition, Consumer Awareness, Goal Setting, Goals, Marketing Programs, Motivation, publishing, publishing advice, self-publishing, Success, Uncategorized, Vision, writing
Tags: , , , , , , , , , , , , , , , , ,
Comments Off on Noisetrade – A Hidden Gem for Book Marketing

Noisetrade – A Hidden Gem for Book Marketing




The Author’s Dream There you are, sipping coffee and cognac by the stone fireplace at a lodge near Neuchâtel, Switzerland. Your muscles are warm and loose from a day of skiing, and your mind is on the fine meal planned for the evening. Recent sales of your best seller have funded this little getaway, and […]


Category: Articles, book marketing, Books, Communication & Language Articles, Consumer Awareness, Contact, eBooks, Marketing Programs, Personal Growth Programs, publishing, publishing advice, Sales, self-publishing, Special Offers, Subscriptions, Success, writing
Tags: , , , , , , , , , , , , , , , , , ,
Comments Off on Big Exposure for Authors – Trade Publication Reviews

Big Exposure for Authors – Trade Publication Reviews




Of all the tactics an author can use to become noteworthy, getting your book reviewed by the New York Times is right up there. A thumbs up from the likes of Publishers Weekly or the Library Journal is not just some stroke for the author’s ego. It can translate to big bucks in terms of […]


Category: About, book marketing, Books, Communication, Communication & Language Articles, Composition, Consumer Awareness, eBooks, Language, Marketing, Networking, Public Speaking, Public Speaking, Public Speaking Programs, publishing, publishing advice, Sales, self-publishing, Success, writing
Tags: , , , , , , , , , , , , , , , , , , ,
1

Book Publicity Media Kits – The 5 Essential Elements Journalists Need




Successfully marketing your book basically means letting people know that it exists. After all, you wrote down your best ideas so that others would read and enjoy them. Getting more book sales translates to more people sharing your best ideas – fact or fiction— and benefitting from them. As the person who’s primarily responsible for […]


Category: Articles, book design, book marketing, Books, Branding, Consumer Awareness, Contact, Marketing, Public Speaking, Public Speaking, publishing, publishing advice, self-publishing, Speaker & Author Bios, Uncategorized, writing
Tags: , , , , , , , , , , , , , ,
Comments Off on Traditional Media Exposure = Rocket Fuel for Your Book Launch

Traditional Media Exposure = Rocket Fuel for Your Book Launch




There are several thousand ways to successfully publicize a book that I’m aware of, and some are more effective than others. For example, you can promote your book by selling it back-of-room during speaking engagements, and you may actually make thousands of sales this way. The problem with this approach is that your own involvement […]


Category: Articles, book marketing, Books, Branding, Consumer Awareness, Contact, Marketing, Public Speaking, publishing, publishing advice, self-publishing, Success, Uncategorized, writing
Tags: , , , , , , , , , , ,
Comments Off on Book Reviews: How to Get Book Reviews on Amazon

Book Reviews: How to Get Book Reviews on Amazon




As an author, the best thing that can happen for your book is that titillating four-letter word we all love and fear at the same time: BUZZ. Getting people to read and talk up your book is what it’s all about. Buzz is the reason for those late nights hunched over your keyboard with an […]


Category: About, Articles, book design, book marketing, Books, Branding, Communication, Communication & Language Articles, Consumer Awareness, Contact, eBooks, Marketing, Marketing Programs, publishing, publishing advice, self-publishing, Success, Uncategorized, writing
Tags: , , , , , , , , , , , , ,
Comments Off on Smarter Amazon Listings for Books, eBooks and Audiobooks

Smarter Amazon Listings for Books, eBooks and Audiobooks




Getting a book into tens of thousands of readers’ hands is no easy task. One of the greatest challenges an author faces is overcoming the problem of obscurity. Digital book catalogs have unlimited shelf space, making it increasingly difficult for interested readers to find your book. Over the weekend, I had an interesting conversation with […]


Category: book marketing, Books, Branding, Communication & Language Articles, Consumer Awareness, eBooks, publishing, publishing advice, Sales, self-publishing, Uncategorized
Tags: , , , , , , , , , , , , , , , , , , , , , ,
Comments Off on Book Marketing – The Achilles Heel of Authors

Book Marketing – The Achilles Heel of Authors




He was in his 50’s and his steel-blue eyes could bore a hole through a sheet of steel. “What do you mean I need to launch a $25,000 marketing campaign?” Rod’s voice was steady, from years of practice leading teams for technology companies. “Listen Bryan, I didn’t sign up for this – press releases, blog […]


Category: book marketing, Books, Branding, Consumer Awareness, Contact, eBooks, publishing, publishing advice, Sales, self-publishing, Uncategorized
Tags: , , , , , , , , , , , , , , , , , , ,
1

Laughter is the Best Medicine




“The human race has only one really effective weapon and that is laughter.” ~Mark Twain If you are in a Leadership role, giving a presentation, or talking in front of a group, then you know how hard it can be at times to get your ideas across. Winning over your audience can be tough, especially […]


Category: Articles, Attitude, Communication & Language Articles, Essence of Leadership, Humor, Language, Laughter, Leadership Articles, Life Balance, Marketing, Networking, Personal Growth Articles, Sales Training Articles
Tags: , , , , , , , , , , , ,