Comments Off on Book Marketing with Facebook Ads – Who Says You Can’t Buy Happiness?

Book Marketing with Facebook Ads – Who Says You Can’t Buy Happiness?




The tale is almost as ancient as writing itself. Picture the author in an ancient Italian city, scribbling away into the night by the dim amber light of a candle. He eeks out his living in a garret above the crowded street below—one teeming with readers he hopes to entertain, influence, convince or transform. His […]


Category: book marketing, Books, Branding, Consumer Awareness, publishing, publishing advice, self-publishing, writing
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Comments Off on Building Social Proof in Social Media Circles – Personal Branding Tips

Building Social Proof in Social Media Circles – Personal Branding Tips




Since the taming of fire, people have aligned themselves with various clubs, clans, groups, movements, organizations and sports franchises. The obvious illustration of this is rooting for your home team. Where were you last Super Bowl Sunday? The odds are high that you remember where you were, and that you weren’t watching the big game […]


Category: Achievement, Articles, book marketing, Books, Branding, Consumer Awareness, Contact, eBooks, Marketing Programs, Motivation, publishing, publishing advice, self-publishing, Success, Vision, writing
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Comments Off on Social Media, Book Promotion and the Sweet Smell of Success

Social Media, Book Promotion and the Sweet Smell of Success




Ah, the sweet smell of success: your book is finally a household name, the topic of conversation in coffee houses and the subject of toasts in fine dining establishments. Just yesterday, you turned down a media interview due to your busy schedule. Tomorrow you’re off to Barbados for a quick dip in the salty surf, […]


Category: About, Achievement, Articles, book marketing, Books, Branding, Communication, Composition, Consumer Awareness, Goal Setting, Goals, Marketing Programs, Motivation, publishing, publishing advice, self-publishing, Success, Uncategorized, Vision, writing
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Comments Off on Big Exposure for Authors – Trade Publication Reviews

Big Exposure for Authors – Trade Publication Reviews




Of all the tactics an author can use to become noteworthy, getting your book reviewed by the New York Times is right up there. A thumbs up from the likes of Publishers Weekly or the Library Journal is not just some stroke for the author’s ego. It can translate to big bucks in terms of […]


Category: About, book marketing, Books, Communication, Communication & Language Articles, Composition, Consumer Awareness, eBooks, Language, Marketing, Networking, Public Speaking, Public Speaking, Public Speaking Programs, publishing, publishing advice, Sales, self-publishing, Success, writing
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Comments Off on Traditional Media Exposure = Rocket Fuel for Your Book Launch

Traditional Media Exposure = Rocket Fuel for Your Book Launch




There are several thousand ways to successfully publicize a book that I’m aware of, and some are more effective than others. For example, you can promote your book by selling it back-of-room during speaking engagements, and you may actually make thousands of sales this way. The problem with this approach is that your own involvement […]


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Comments Off on Book Reviews: How to Get Book Reviews on Amazon

Book Reviews: How to Get Book Reviews on Amazon




As an author, the best thing that can happen for your book is that titillating four-letter word we all love and fear at the same time: BUZZ. Getting people to read and talk up your book is what it’s all about. Buzz is the reason for those late nights hunched over your keyboard with an […]


Category: About, Articles, book design, book marketing, Books, Branding, Communication, Communication & Language Articles, Consumer Awareness, Contact, eBooks, Marketing, Marketing Programs, publishing, publishing advice, self-publishing, Success, Uncategorized, writing
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Comments Off on Book Marketing – The Achilles Heel of Authors

Book Marketing – The Achilles Heel of Authors




He was in his 50’s and his steel-blue eyes could bore a hole through a sheet of steel. “What do you mean I need to launch a $25,000 marketing campaign?” Rod’s voice was steady, from years of practice leading teams for technology companies. “Listen Bryan, I didn’t sign up for this – press releases, blog […]


Category: book marketing, Books, Branding, Consumer Awareness, Contact, eBooks, publishing, publishing advice, Sales, self-publishing, Uncategorized
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