Unless you’ve been sleeping under a rock (or a clay tablet), you probably know that the publishing industry is in the middle of a revolution right now. You see the evidence everywhere. Mass publishing has seen greater changes in the past ten years than at any other time in history since the invention of the Gutenberg press. In 1436, Johannes …
Book Marketing – The Achilles Heel of Authors
He was in his 50’s and his steel-blue eyes could bore a hole through a sheet of steel. “What do you mean I need to launch a $25,000 marketing campaign?” Rod’s voice was steady, from years of practice leading teams for technology companies. “Listen Bryan, I didn’t sign up for this – press releases, blog posts, cowtowing on social media, …
Captivate Your Audience: Storytelling at Its Best
When you write—whether it’s a keynote speech, an article, or a book for publication—your material has to be relatable for your audience. You’ve got to draw them in and keep their attention. Nothing does this quite as well as using the story as your format. A number of religious texts are written this way for one compelling reason: it works. …
LIBRARY DISTRIBUTION: THE SWEET “Shhhh” OF SUCCESS
When you write a book, getting book distribution is a major component of publishing success. Getting the widest distribution possible for your book should be your main goal. Once you’ve gone to the trouble of writing your best ideas and publishing them, you’ll want as many people as possible to engage with you. As a publisher, a number of the …
PUBLISHING – Blessing Humanity with Words & Ideas
“I don’t know if I can do this anymore. Sometimes I think I just might have to quit.” I looked at my friend across the table from me as he spoke. The cheerful chatter of the coffeehouse around us played a striking contrast to his mood. It was obvious he was carrying quite a burden. The pastor’s brows knit together, …
Hybrid Publishing: Book Publishing Formula for Self-Published Authors
The problem most first-time authors face is that they’re great at writing but they’re inexperienced in publishing. They don’t understand how books are made or how they are sold, nor have relationships with thousands of book buyers. They don’t realize the simple fact that writing their book is only 5% of the work involved in selling books. What are the …
The Perils of Pricing a Self-Published Book: Pricing Tips for Maximum Profits
by Bryan Heathman Have you dreamed about writing a book? Getting your book into the marketplace has just become easier than it ever has been in the history of writing. For the first time ever, you can pen your prose and publish to the world at large in about as much time as it takes to bake a cake (Okay, …
I Could NEVER Write a Book!
by Bryan Heathman Did you know that over 70% of people have written down “writing a book” on their bucket list? As such, I get business executives frequently asking me on planes or at the gym about what is involved in writing a book. Years ago, I was one of these people who wanted to write a book but didn’t …
Has anyone got a tattoo of your brand? 3 Steps to Grow Brand Recall
A brand serves as an important placeholder for your company’s reputation. This means good business for you and peace of mind for your customers. When people have a good experience with a brand, they’re more likely to make a repeat purchase. In other words, they become brand loyal, even when given the choice to buy a competing product. This leads …
The Inclusion/Exclusion Principle of Branding
When did you attend your last professional networking event? It was probably not too long ago. From holiday parties to corporate mixers, we’ve all been there. Mixing and mingling is what it’s all about, getting to know interesting looking people around us, meeting new colleagues, letting our hair down and finding glamorous new opportunities. Ah, what an exciting concept! But …