The 10 Secrets to Marketing Success

by David Kinard In today’s competitive world, there are many different beliefs about how to market a product or service. Regardless of approach, however, there are some core concepts that are found in every successful marketing program, effort and plan. By incorporating these traits into your marketing activities, you will increase the effectiveness of your marketing communications. Commitment: No matter …

The Right Tool for the Job

by David Kinard Likely the one greatest challenge plaguing many companies today is how do they measure the effectiveness of their marketing efforts. One great tool for evaluation, originally developed by George Black, is the CAST system. This analysis model can be applied to any marketing effort, including ads, newsletters, press releases and more. The benefit of evaluating your marketing …

Four Easy Steps to Effective Advertising

by David Kinard Advertising your product or service through print is one of the most powerful methods of promotion. However, all too often we end up wasting our efforts and resources on ineffective advertising. Since more than 3000 advertising messages bombard us each day, you can use these simple steps to increase your advertising’s effectiveness and reach through all the …

All That’s Fit to Print

by David Kinard Newsletters are a great way to stay in touch with customers, prospects and other influencers of your business. The newsletter is a dynamic tool that can be informative, a sales tool and a loyalty builder. However, newsletters are often handled haphazardly by many organizations who fail to plan, develop and implement appropriately. In fact, many newsletters are …

Recession Marketing: Lead or Get Left Behind

by David Kinard Concept notes from PSAMA luncheon featuring Jan Edmondson of DDB Worldwide, Seattle. Marketing in an Economic Downturn VisionResolveExecution VISIONAbility to articulate and communicate a passionate vision. “Create a cause, not a company” Guy Kowasaki, CEO Garage.com Vision goes beyond bricks and mortar, revenue and profit goals. * Believe in something. * Know the end. * Have a …