The Power Of Focus

by Nido R. Qubein Do you know people who seem to be busy all the time but never seem to get anything done? I run into them quite frequently as I work with management teams, and I can usually give you the reason in one word: FOCUS. These people don’t have it.  For such a short word, focus packs real …

How To Be An Effective Communicator

by Nido R. Qubein   A young man whom I had known since he was in high school stopped by to see me and proudly display his new MBA.   “I know a master’s degree alone doesn’t guarantee success,” he said. “What do you think is the most important quality for someone who wants to become a business leader?”   …

How To Write Effectively

by Nido R. Qubein Peter Drucker claims that more than 60% of all management problems result from breakdowns in communications. A major study by the Rockefeller Foundation found that 68% of the customers who quit buying from their regular suppliers do so because employees fail to communicate effectively with those customers. Efficiency experts claim that at least 40% of the …

How To Turn Ordinary Employees Into Extraordinary Employees

by Nido R. Qubein I was having coffee with one of our clients, the CEO of a company in a highly competitive field. He was just a little intimidated by all the things he was reading about global competition and the drive for excellence. “Nido,” he said, “How am I going to make it in this kind of climate? The …

Customers Expect More

by Nido R. Qubein What makes a successful salesperson? I’ve often asked that question at seminars, and the answers have been all over the ball park. “You’ve got to have the right product,” some say. It helps. But we’ve all known salespeople who went broke trying to move superb products and others who could make fortunes selling ice cream on …

Change: Embrace It or Resist It

by Nido R. Qubein If your company is going to stay in business, it has to change, and that can be scary. For many people, change is more threatening than challenging. They see it as the destroyer of what is familiar and comfortable rather than the creator of what is new and exciting. Most people, and organizations, would rather be …