Turn Browsers Into Buyers, and Customers Into Evangelists for Your Brand
If you’re not gut-busting funny, mysteriously credible, or just plain fascinating, your bottom line could look more like a Kansas horizon than a Manhattan skyline. Which one would you rather have?
Social media does a great job of driving traffic to your website. But once they check in to browse, are they checking out with a purchase?
Increasing conversion rates on your website is one of the fastest revenue growth opportunities for marketers and business owners. These days, it’s the Holy Grail.
The sad fact is, few people really understand how to make websites convert. What they don’t realize is that with a few simple tricks, converting website traffic into paying customers is a snap. In fact, armed with the right information, just about anyone can do it.
In Conversion Marketing, veteran Promo Man and acclaimed author Bryan Heathman shows you how.
Harness the trade secrets from this acclaimed industry insider, veteran of hundreds of marketing campaigns in the corporate Big Leagues. Conversion Marketing by Bryan Heathman contains the secrets to setting up the perfect marketing campaign for your website, from building your audience to closing the sale.
- Discover 24 promotional tools to convert visitors into buyers
- Six questions to NEVER ask in a marketing campaign
- Nine steps to turn your email list into a cash machine
- Learn sixteen practical conversion tips for any website
- Learn psychological triggers to increase conversion rates using an array of promotional tools.
What People Are Saying About Conversion Marketing
“This book will help you attract more leads and make more sales online than you ever imagined possible. It unlocks the power of the internet for you.”
~Brian Tracy, Speaker and #1 Best Selling Author, Eat That Frog
“Filled with creative ideas and historical response rates from past promotional campaigns, this book is an invaluable resource. I appreciate the fresh perspective around the simplicity of automation.”
~Tom Ziglar; CEO and proud son of Zig Ziglar, author of Born to Win
“Bryan Heathman is a successful entrepreneur and a genius at understanding Internet marketing. This book is filled with sound principles and valuable input on increasing response rates from promotional campaigns. I highly recommend it for anyone looking for more results and a fresh perspective on their website strategy.”
~Don Hutson, Co-Author of the #1 New York Times Best-Seller, The One Minute Entrepreneur
“This book uncovers the subtle nuances of human behavior surfing on the Internet, communicated in a clever and entertaining style. The principles combine the complex dynamics of Internet advertising and promotion which are long overdue.”
~David J. Moore, Former Chairman & Founder; 24/7 Real Media, a WPP Company
“This is a great book to help motivate and inspire thinking around an online marketing strategy. The research on the psychology of influencing buying decisions is powerful!”
~Mike Robbins, CSP; Author of Be Yourself, Everyone Else is Already Taken
About the Author
If eCommerce is the buzz word in today’s business climate, then BRYAN HEATHMAN wrote the book — literally!
Hailed as the thought leader on Internet conversion marketing, Heathman shares his wealth of experience running more than 150 marketing campaigns for industry giants like Proctor & Gamble, AT&T, Microsoft, Travelocity, Lycos, and Nissan Motors.
Few people have truly harnessed the magic of the Internet, but this acclaimed speaker has blazed the trail, from building a definitive customer list to optimizing your website for sales revenues.