Laughter is the Best Medicine

“The human race has only one really effective weapon and that is laughter.” ~Mark Twain If you are in a Leadership role, giving a presentation, or talking in front of a group, then you know how hard it can be at times to get your ideas across. Winning over your audience can be tough, especially if you don’t first establish …

RESPECT – Find Out What it Means to Me

If we asked Aretha Franklin’s advice on leadership, what would she say? “RESPECT, that is what it means to me. Just a little respect, just a little bit!” Respect is a funny thing, especially as it relates to Leadership roles. Some people offer their respect to everyone they meet, freely and gladly. They live by the credo, “My respect is …

Convert Browsers into Buyers: The Psychology of Online Selling

by Bryan Heathman When it comes to best practices in online selling, few people understand the key to transforming a casual visitor into a delighted customer. It doesn’t happen by magic, though many marketing professionals have been known to work up a few incantations around the warm glow of a computer screen. Go ahead, laugh if you will. But haven’t you wished …

Standing On the Shoulders of the Giants In Your Industry

What does it take to become a legend in your industry, someone whose legacy will live on for the next hundred years and beyond? What does it take for your life’s work to have meaning outside your own backyard – to transcend the here and now? How can you leave a legacy for those who come after you in the …

The 4 Components for Developing an Epic Brand

by Bryan Heathman “What we learn only through the ears makes less impression upon our minds than what is presented to the trustworthy eye.” ~ Horace Wherever you are, whatever professional path you’re pursuing, you’ve got to come across to the people you want most to reach. If you want to have any influence at all, you’ve got to grab …

The 10 Secrets to Marketing Success

by David Kinard In today’s competitive world, there are many different beliefs about how to market a product or service. Regardless of approach, however, there are some core concepts that are found in every successful marketing program, effort and plan. By incorporating these traits into your marketing activities, you will increase the effectiveness of your marketing communications. Commitment: No matter …

The Right Tool for the Job

by David Kinard Likely the one greatest challenge plaguing many companies today is how do they measure the effectiveness of their marketing efforts. One great tool for evaluation, originally developed by George Black, is the CAST system. This analysis model can be applied to any marketing effort, including ads, newsletters, press releases and more. The benefit of evaluating your marketing …

Four Easy Steps to Effective Advertising

by David Kinard Advertising your product or service through print is one of the most powerful methods of promotion. However, all too often we end up wasting our efforts and resources on ineffective advertising. Since more than 3000 advertising messages bombard us each day, you can use these simple steps to increase your advertising’s effectiveness and reach through all the …