Ah, the sweet smell of success: your book is finally a household name, the topic of conversation in coffee houses and the subject of toasts in fine dining establishments. Just yesterday, you turned down a media interview due to your busy schedule. Tomorrow you’re off to Barbados for a quick dip in the salty surf, then a date with a …
Get Swept Up In the Adventure – It Was a Dark and Stormy Night In November…
In the spirit of National Novel Writing Month, take an escape into the unknown as you explore the art of writing… He passed a well-manicured hand across his balding pate. It was an absent minded gesture, an insecure idiosyncrasy that had evolved over the course of many years, despite his elevated rank. Renard gladly would have traded some of his …
No Way….Write a Book in a Month?
November is National Novel Writing Month, affectionately known as NaNoWriMo. Around the world, more than 300,000 authors will attempt the impossible: to write an entire book in a single month. If you’re not sure what I’m talking about, here’s a little background. NaNoWriMo is not really a writing contest, but an event. You might say it’s a contest… with yourself. …
Book Awards – Resting On Your Laurels and Other Thoughts on Winning Book Writing Competitions
Competing for a writing award is an often-overlooked tactic in the book marketing list of “To-Dos”. But is it worth it? Let’s take a look. Back in the day – I mean way back – citizens of the Greek Empire knew they had made it big when they were crowned with a wreath made from bay laurel leaves. You know …
Noisetrade – A Hidden Gem for Book Marketing
The Author’s Dream There you are, sipping coffee and cognac by the stone fireplace at a lodge near Neuchâtel, Switzerland. Your muscles are warm and loose from a day of skiing, and your mind is on the fine meal planned for the evening. Recent sales of your best seller have funded this little getaway, and you can’t believe how easily …
Big Exposure for Authors – Trade Publication Reviews
Of all the tactics an author can use to become noteworthy, getting your book reviewed by the New York Times is right up there. A thumbs up from the likes of Publishers Weekly or the Library Journal is not just some stroke for the author’s ego. It can translate to big bucks in terms of buy-in for your book. The …
Book Publicity Media Kits – The 5 Essential Elements Journalists Need
Successfully marketing your book basically means letting people know that it exists. After all, you wrote down your best ideas so that others would read and enjoy them. Getting more book sales translates to more people sharing your best ideas – fact or fiction— and benefitting from them. As the person who’s primarily responsible for promoting your book, one smart …
Traditional Media Exposure = Rocket Fuel for Your Book Launch
There are several thousand ways to successfully publicize a book that I’m aware of, and some are more effective than others. For example, you can promote your book by selling it back-of-room during speaking engagements, and you may actually make thousands of sales this way. The problem with this approach is that your own involvement limits the number of sales …
Book Reviews: How to Get Book Reviews on Amazon
As an author, the best thing that can happen for your book is that titillating four-letter word we all love and fear at the same time: BUZZ. Getting people to read and talk up your book is what it’s all about. Buzz is the reason for those late nights hunched over your keyboard with an empty cup of something at …
The Write Stuff – Choosing the Best BISAC Genre for Your Book
In the beginning, the world was void – formless, nameless, unreadable. Then everything got categorized, and we’ve been trying to file it ever since. It makes sense, doesn’t it? So too with books. Just as soon as an author writes something, somebody comes along and categorizes it. The most successful authors categorize their work first, then write it. When you …