Get Swept Up In the Adventure – It Was a Dark and Stormy Night In November…

In the spirit of National Novel Writing Month, take an escape into the unknown as you explore the art of writing… He passed a well-manicured hand across his balding pate. It was an absent minded gesture, an insecure idiosyncrasy that had evolved over the course of many years, despite his elevated rank. Renard gladly would have traded some of his …

Big Exposure for Authors – Trade Publication Reviews

Of all the tactics an author can use to become noteworthy, getting your book reviewed by the New York Times is right up there. A thumbs up from the likes of Publishers Weekly or the Library Journal is not just some stroke for the author’s ego. It can translate to big bucks in terms of buy-in for your book. The …

The Write Stuff – Choosing the Best BISAC Genre for Your Book

In the beginning, the world was void – formless, nameless, unreadable. Then everything got categorized, and we’ve been trying to file it ever since. It makes sense, doesn’t it? So too with books. Just as soon as an author writes something, somebody comes along and categorizes it. The most successful authors categorize their work first, then write it. When you …

How to Write a Press Release for a Book Launch

For authors seeking that elusive “best-seller” status, self-promotion can be your best tool for driving laser sharp traffic and increasing book sales. Of all the self-promotion options available, distributing press releases is probably the most overlooked method. It’s unfortunate because it can be highly effective – especially if your press release is picked-up by a major news outlet, journal or …

Captivate Your Audience: Storytelling at Its Best

When you write—whether it’s a keynote speech, an article, or a book for publication—your material has to be relatable for your audience. You’ve got to draw them in and keep their attention. Nothing does this quite as well as using the story as your format. A number of religious texts are written this way for one compelling reason: it works. …

I Could NEVER Write a Book!

by Bryan Heathman Did you know that over 70% of people have written down “writing a book” on their bucket list? As such, I get business executives frequently asking me on planes or at the gym about what is involved in writing a book. Years ago, I was one of these people who wanted to write a book but didn’t …

Laughter is the Best Medicine

“The human race has only one really effective weapon and that is laughter.” ~Mark Twain If you are in a Leadership role, giving a presentation, or talking in front of a group, then you know how hard it can be at times to get your ideas across. Winning over your audience can be tough, especially if you don’t first establish …

Leading With the Power of the Personal Touch

by Bryan Heathman Nothing gets through to business prospects and colleagues quite like the personal touch. You can send text or email, even leave a voice mail message. But if you really want someone’s attention, it’s the live connection that cuts through their daily clutter and gets a response. Here’s a case in point. I’m working with a couple of …

How To Speak with Anyone: 3 Tips for Getting Your Point Across Clearly

by Bryan Heathman   Who is the most effective conversationalist you know?  What makes them stand-out in the crowd?   Public figures like Cicero, Napoleon Bonaparte, Winston Churchill and Ronald Reagan live on today because of their verbal prowess. They knew how to move nations with their ideas.   In communicating your ideas in a conversation, have you given thought to …