How to Write a Press Release for a Book Launch

For authors seeking that elusive “best-seller” status, self-promotion can be your best tool for driving laser sharp traffic and increasing book sales. Of all the self-promotion options available, distributing press releases is probably the most overlooked method. It’s unfortunate because it can be highly effective – especially if your press release is picked-up by a major news outlet, journal or …

Smarter Amazon Listings for Books, eBooks and Audiobooks

Getting a book into tens of thousands of readers’ hands is no easy task. One of the greatest challenges an author faces is overcoming the problem of obscurity. Digital book catalogs have unlimited shelf space, making it increasingly difficult for interested readers to find your book. Over the weekend, I had an interesting conversation with a senior executive from Amazon.com. …

Captivate Your Audience: Storytelling at Its Best

When you write—whether it’s a keynote speech, an article, or a book for publication—your material has to be relatable for your audience. You’ve got to draw them in and keep their attention. Nothing does this quite as well as using the story as your format. A number of religious texts are written this way for one compelling reason: it works. …

I Could NEVER Write a Book!

by Bryan Heathman Did you know that over 70% of people have written down “writing a book” on their bucket list? As such, I get business executives frequently asking me on planes or at the gym about what is involved in writing a book. Years ago, I was one of these people who wanted to write a book but didn’t …

Laughter is the Best Medicine

“The human race has only one really effective weapon and that is laughter.” ~Mark Twain If you are in a Leadership role, giving a presentation, or talking in front of a group, then you know how hard it can be at times to get your ideas across. Winning over your audience can be tough, especially if you don’t first establish …

Did You Say What I think You Said!?

As a leader, you’ve probably heard lots of talk about empowering others. It’s a great concept, but when you get right down to it, there’s little evidence that it’s actually happening whenever it really is happening. Even more important, there are times when the leader’s job is to, uh… y’know – LEAD. As a leader, you’re privy to a lot …

Leading With the Power of the Personal Touch

by Bryan Heathman Nothing gets through to business prospects and colleagues quite like the personal touch. You can send text or email, even leave a voice mail message. But if you really want someone’s attention, it’s the live connection that cuts through their daily clutter and gets a response. Here’s a case in point. I’m working with a couple of …

Sheer Poetry: Composing Text, Email & Social Posts for Epic Effect

by Bryan Heathman Have you ever gotten an electronic message and wondered when the author was going to get to the point? It hurts, doesn’t it? It’s not that they were trying to waste your dwindling time with turgid prose reminiscent of Longfellow’s epic Song of Hiawatha. It’s just that you simply couldn’t fit their rambling stanzas about “the shores …

Like A Song On the Radio, Make Your Words Unforgettable

by Bryan Heathman Your tone of voice can have a greater impact on your powers of persuasion than the words you use. There’s no doubt that your voice is a powerful instrument. But what are you doing to control it? There are distinct methods to make your message as haunting or as catchy as a song on the radio so …