November is National Novel Writing Month, affectionately known as NaNoWriMo. Around the world, more than 300,000 authors will attempt the impossible: to write an entire book in a single month. If you’re not sure what I’m talking about, here’s a little background. NaNoWriMo is not really a writing contest, but an event. You might say it’s a contest… with yourself. …
LIBRARY DISTRIBUTION: THE SWEET “Shhhh” OF SUCCESS
When you write a book, getting book distribution is a major component of publishing success. Getting the widest distribution possible for your book should be your main goal. Once you’ve gone to the trouble of writing your best ideas and publishing them, you’ll want as many people as possible to engage with you. As a publisher, a number of the …
Aspirational Branding – What does THAT mean?
Let’s start by defining a prestigious brand. Does your brand promote a feeling of Aspiration? Better yet, does your brand have what it takes to kick start a movement? How are you creating prestige for your brand, and what are you doing to influence your buyers? Aspirational brands appeal to people who desire something better. They buy products with “prestige …
Bad Luck, Bad Choices, and Bad Habits
by Chris Widener We were at some friend’s house the other day and the wife mentioned some other acquaintances of ours. “It sure is too bad, all the bad luck they have,” She said. My first thought was, “Bad habits, not bad luck.” My second thought was, “Or is it bad choices?” You see, there is a difference. What we …
Choice: Privilege, Opportunity and Responsibility
by Chris Widener One of my absolute favorite quotes is from Dwight D. Eisenhower. If you have been a subscriber for long you may have heard me use it before. Eisenhower said that, “The history of free men is never written by chance, but by choice – their choice.” What a powerful truth. We can, and do, write our own …