As an author, I have little doubt that you are highly skilled in stringing together beautiful sentences with a unique, flavorful, and varied vocabulary. But alas, I am going to have to ask you to put down the creative hat you wear so well for just a few minutes and exchange it for your left-brain dominant “SEO” hat instead. We’re …

“Why do you do what you do?” The question comes from your seatmate during a classic airplane conversation. The two of you are on a first-class flight heading home from Dubai. Fate and your personal travel agent have thrown you together, and now you are making chit chat over strong coffee, colloquially known as Turkish coffee. The coffee tastes unusually …

Non-fiction books come in many shapes and forms. In fact, there are (at least) 12 distinct non-fiction writing styles for authors in the known world. Often, we explore these styles alongside our authors with the goal of helping them choose the ideal “formula” for their non-fiction book. Whether you are getting started in storyboarding your next hit or brainstorming ideas …

Congratulations on following our instructions for getting quality book endorsements; you should at least be getting your friends, family or colleagues to contribute a few nice words. But if you’re really lucky, you might snare one of the highest honors an author can attain — having a prominent influencer provide a book endorsement. This is a fantastic opportunity – but …

Recent global events have taught us that we have many things that easily can be taken for granted. One of those things no longer taken for granted are next day free shipping for Amazon Prime members. With the quarantine measures affecting the entire world, we have begun to experience slowdowns in channels that we ordinarily expect to be instant. Amazon, …

Writing, designing and publishing a book is an ambitious task, and when done correctly, is incredibly rewarding. It is also a difficult road to travel, given all the forks in the road along the way. After all the hard work you’ve put into writing and publishing, it is a wonderful feeling to see your book for sale in big retailers, …

Book publishing is a returns-based business, which means authors who want to compete with other authors—whether they are large or small—need to accept this reality. If you’re an independent author and you want your book to be available to bookstores, libraries, wholesale markets, and beyond, your book must be returnable and set to standard discounts. According to industry reports, your …

It’s a funny thing when you look at life through the lens of a famous author. I was having dinner with one such author at a beach setting, enjoying casual conversation and a sunset over the sparkling Pacific. Halfway through the dinner, the author leans over and asks “Can I give you a piece of advice?” As you can imagine, …

Updated: Dec 7, 2018 When planning the launch of a book, there are a myriad of details to manage. This is a collection of invaluable resources for authors to use as samples and templates to manage a book marketing campaign, organized by book marketing expert Bryan Heathman, author of #1 Best Seller: Book Marketing Reinvented. The book marketing tactics included …

Updated: Dec 7, 2018 When creating a legacy, it’s important to know what makes your story worth telling. I recently had the opportunity to sit down with a local celebrity who spent a 40-year career as a television newscaster on the evening news. We met at a coffee house and talked about life over a steaming mug of coffee on …