When it comes to drawing readers into your world, one of the most important elements of your book is its structure. Few first-time authors realize how creative a device this can be. Whether you’re writing an article or a full length book, the structure of your material determines its final shape – and how compelling it is. The structure of …

It happens to the best of us. You’ve got a brilliant idea for a book. You outline it clearly, and the words just flow. Your book was born whole in your mind, and all you need to do is capture a few of those fleeting shafts of brilliance to be assured of a #1 Best Seller. You can feel the …

The first time they publish, most authors unknowingly make mistakes that render their book unsaleable. It’s not that they’re uninformed, but they lack necessary experience. There are a myriad of complexities in the book business, and it’s not all that intuitive to learn them. In fact, there isn’t a week that goes by without a new author asking me for …

Ready to see your book succeed? Whether you’re just now sitting down to write, searching for a publisher, or wondering how to market your book, we have the tools you need. Partnering with Mark Bowser, Stephen Woessner, Katherine Anne, Dawn Jones and others, Made for Success has launched a podcast series just for you. Book Publisher Bryan Heathman shares insights …

Selling your manuscript for an advance on royalties is a dream come true for the thousands of authors whose works line the shelves of bookstores around the world. What’s really involved in traditionally publishing your book? Here’s a look into that process. The details involved in traditional book publishing seem like a labyrinth for many authors. But really it’s rather …

For many writers, the labyrinth of details involved in book publishing are as mysterious as the secrets of the ancient pyramids – and seemingly just as impenetrable! But it’s really no mystery, just a lot of common sense and hard work. Let’s break it down. Legacy publishing, or what many people call traditional publishing, is still the largest sector of …

If you’re an author or a Fortune 500 executive, you’ve got your work cut out for you in terms of besting the competition. The requirements to run a successful marketing campaign are fairly specific, and you’ve got to have an edge, or what I call a super power. Many speakers I work with have a super power to success. When …

There is no such thing as luck. The “luckiest” people I know create their own luck. This is especially true in the art, like music and writing. As a book publisher, the best authors, speakers and executives I associate with are skilled in creating opportunities for themselves. If business is built on relationships, then those relationships have to be handled …

Today’s email comes from Miles Anthony Smith, who has unusual success marketing books with digital marketing techniques. There is so much to learn and Miles breaks down his discoveries in informative case studies. I receive so many questions about growing traffic, social followers, and email subscribers which many desire to ultimately lead to ebook and audiobook sales (hopefully). Thus, I …

A lot can happen in a decade, right? Trends come and go, authors live and die, and books crest the charts and fall away. But some truths are eternal, and some qualities – like originality – are incorruptible. They live on, no matter who is central to the story. I was in the back of a limo with one of …