Many writers fear the outline process above all else, it’s tough to know how to outline a nonfiction book. In fact, they’ll commonly avoid even starting their amazing book idea simply because the act of outlining a nonfiction book overwhelms them so much. But without having an excellent outline, you’ll be hard-pressed to organize your nonfiction book in a way …
How to Get Over Writer’s Block (And why it may not even be a thing at all)
Today I want to teach you how to get over writers block. Every creative type has faced this conundrum at some point in their process, and it seems as though it plagues writers more than anybody else. What I’d like to submit for your consideration is that writer’s block, much like a fictional novel, is a figment of our own …
Penguin Acquires Simon & Schuster for $2.1 Billion: The Big Gets Bigger…and the Tough gets Tougher for Authors
There has been a big shakeup of news in the publishing industry. America’s largest publishing house (an American division of German media giant Bertelsmann) is set to purchase Simon & Schuster, a subsidiary of ViacomCBS. This is a deal that is expected to close in the second half of 2021, and is worth more than $2 billion in an all …
Tell the World with a Book Trailer Video – Author Training Series
Get out the popcorn and dim the lights! As an up and coming bestselling author, it’s time to promote your book the old fashioned way: with a promotional trailer. Whether your book is a fictional story or it’s the true story of a brand, passion or success philosophy, your book ought to be in pictures. Posting book trailer videos online …
Social Media, Book Promotion and the Sweet Smell of Success
Ah, the sweet smell of success: your book is finally a household name, the topic of conversation in coffee houses and the subject of toasts in fine dining establishments. Just yesterday, you turned down a media interview due to your busy schedule. Tomorrow you’re off to Barbados for a quick dip in the salty surf, then a date with a …
Book Publicity Media Kits – The 5 Essential Elements Journalists Need
Successfully marketing your book basically means letting people know that it exists. After all, you wrote down your best ideas so that others would read and enjoy them. Getting more book sales translates to more people sharing your best ideas – fact or fiction— and benefitting from them. As the person who’s primarily responsible for promoting your book, one smart …
Traditional Media Exposure = Rocket Fuel for Your Book Launch
There are several thousand ways to successfully publicize a book that I’m aware of, and some are more effective than others. For example, you can promote your book by selling it back-of-room during speaking engagements, and you may actually make thousands of sales this way. The problem with this approach is that your own involvement limits the number of sales …