Book Marketing – The Achilles Heel of Authors

He was in his 50’s and his steel-blue eyes could bore a hole through a sheet of steel. “What do you mean I need to launch a $25,000 marketing campaign?” Rod’s voice was steady, from years of practice leading teams for technology companies. “Listen Bryan, I didn’t sign up for this – press releases, blog posts, cowtowing on social media, …

Techniques to Break your Business Goals into Manageable Steps

Techniques to Break your Business Goals into Manageable Steps What’s your long term business vision? Whether it’s becoming fully self-employed, opening a retail outlet, or tapping into an international ecommerce market, the logistics of turning your vision into a reality can seem overwhelming to say the least. Big goals like these don’t happen overnight, and it’s easy to get discouraged …

Three Steps to Win in Life by Zig Ziglar

Step One: Planning to Win There are lots of steps and sub-steps you have to put together when you begin to plan your success, but a few things are foundational. Planning has to be based on getting a clear vision of what you want, because without a vision you don’t know which goals to set. Without goals you have no …