Successfully marketing your book basically means letting people know that it exists. After all, you wrote down your best ideas so that others would read and enjoy them. Getting more book sales translates to more people sharing your best ideas – fact or fiction— and benefitting from them. As the person who’s primarily responsible for promoting your book, one smart …
Traditional Media Exposure = Rocket Fuel for Your Book Launch
There are several thousand ways to successfully publicize a book that I’m aware of, and some are more effective than others. For example, you can promote your book by selling it back-of-room during speaking engagements, and you may actually make thousands of sales this way. The problem with this approach is that your own involvement limits the number of sales …
Book Reviews: How to Get Book Reviews on Amazon
As an author, the best thing that can happen for your book is that titillating four-letter word we all love and fear at the same time: BUZZ. Getting people to read and talk up your book is what it’s all about. Buzz is the reason for those late nights hunched over your keyboard with an empty cup of something at …
Book Endorsements: The Power of Third Party Validation
In the realm of book marketing, there’s an axiom that goes like this: “If I say it, it’s up for debate; if someone else says it, it must be true.” Third-party validation is a sure-fire method of getting people to draw a conclusion about me or my book. In fact, a well-known endorser has proven to add instant credibility to …
The Write Stuff – Choosing the Best BISAC Genre for Your Book
In the beginning, the world was void – formless, nameless, unreadable. Then everything got categorized, and we’ve been trying to file it ever since. It makes sense, doesn’t it? So too with books. Just as soon as an author writes something, somebody comes along and categorizes it. The most successful authors categorize their work first, then write it. When you …
How to Write a Press Release for a Book Launch
For authors seeking that elusive “best-seller” status, self-promotion can be your best tool for driving laser sharp traffic and increasing book sales. Of all the self-promotion options available, distributing press releases is probably the most overlooked method. It’s unfortunate because it can be highly effective – especially if your press release is picked-up by a major news outlet, journal or …
Self-Publishing History: It Didn’t Start With Gutenberg
Unless you’ve been sleeping under a rock (or a clay tablet), you probably know that the publishing industry is in the middle of a revolution right now. You see the evidence everywhere. Mass publishing has seen greater changes in the past ten years than at any other time in history since the invention of the Gutenberg press. In 1436, Johannes …
LIBRARY DISTRIBUTION: THE SWEET “Shhhh” OF SUCCESS
When you write a book, getting book distribution is a major component of publishing success. Getting the widest distribution possible for your book should be your main goal. Once you’ve gone to the trouble of writing your best ideas and publishing them, you’ll want as many people as possible to engage with you. As a publisher, a number of the …
The Perils of Pricing a Self-Published Book: Pricing Tips for Maximum Profits
by Bryan Heathman Have you dreamed about writing a book? Getting your book into the marketplace has just become easier than it ever has been in the history of writing. For the first time ever, you can pen your prose and publish to the world at large in about as much time as it takes to bake a cake (Okay, …
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