Building Social Proof in Social Media Circles – Personal Branding Tips

Since the taming of fire, people have aligned themselves with various clubs, clans, groups, movements, organizations and sports franchises. The obvious illustration of this is rooting for your home team. Where were you last Super Bowl Sunday? The odds are high that you remember where you were, and that you weren’t watching the big game alone. This fact about association …

Social Media, Book Promotion and the Sweet Smell of Success

Ah, the sweet smell of success: your book is finally a household name, the topic of conversation in coffee houses and the subject of toasts in fine dining establishments. Just yesterday, you turned down a media interview due to your busy schedule. Tomorrow you’re off to Barbados for a quick dip in the salty surf, then a date with a …

Traditional Media Exposure = Rocket Fuel for Your Book Launch

There are several thousand ways to successfully publicize a book that I’m aware of, and some are more effective than others. For example, you can promote your book by selling it back-of-room during speaking engagements, and you may actually make thousands of sales this way. The problem with this approach is that your own involvement limits the number of sales …

Book Reviews: How to Get Book Reviews on Amazon

As an author, the best thing that can happen for your book is that titillating four-letter word we all love and fear at the same time: BUZZ. Getting people to read and talk up your book is what it’s all about. Buzz is the reason for those late nights hunched over your keyboard with an empty cup of something at …