Getting a book into tens of thousands of readers’ hands is no easy task. One of the greatest challenges an author faces is overcoming the problem of obscurity. Digital book catalogs have unlimited shelf space, making it increasingly difficult for interested readers to find your book. Over the weekend, I had an interesting conversation with a senior executive from Amazon.com. …
Leverage – The Secret to Reinforcing Your Brand Recall
Is there some secret branding sauce you can slather onto a marketing message that is otherwise dry as toast? Does your brand need to be as searing as a blacksmith’s red hot poker, scorched into the buyer’s mind? Does it need to be cooked up over some sorcerer’s caldron during the dark of the moon and sprinkled like fairy dust …
The Writer’s Advantage Audio CD Collection
The Writer’s Advantage: Harness the Power of the Written Word on audio CD Featuring Laura Stack, Dianna Booher, Liv Montgomery, Jeff Davidson, Mandi Stanley, Dawn Jones & more. Do you have a story waiting to be told but know your writing skills need improvement? This expert resource will help you develop both your technical and creative writing skills. …