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When readers ask an AI what to read next, the books it names share engineerable traits. Answer engine optimization is how your book becomes one of them.
5 min read
Latest from the Brief
The final part of the Hero's Journey series: Dorothy returns to Kansas changed, with 5 steps for ending your hero's journey in a non-fiction book.
Dorothy trades the Golden Cap for her way home in this Hero's Journey installment on crossing the Return Threshold, with 5 steps for non-fiction writers.
Using Dorothy's flight to Glinda's castle, this part of the Hero's Journey series explains the Magic Flight and how non-fiction writers can use it.
How the hero's meeting with the mentor keeps a story moving, shown through the Wizard of Oz humbug reveal, with five steps for non-fiction writers.
6 min read
The Road of Trials is where the hero faces test after test. See how Dorothy's fight with the Wicked Witch maps to it, plus five steps to outline it.
4 min read
Using Dorothy's poppy field in The Wizard of Oz, Bryan Heathman shows how a hero's darkest hour drives transformation, with five steps to write one.
Use Joseph Campbell's Hero's Journey to structure a non-fiction book: departure, transformation and return, plus how to build a story around one reader.
How non-fiction authors can borrow the three phases of the Hero's Journey, departure, transformation and return, to structure a book around one story.
On a writing retreat in Mazatlán, Bryan Heathman dreams up a poolside talk with Hemingway that clears his writer's block on the Hero's Journey.
