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When readers ask an AI what to read next, the books it names share engineerable traits. Answer engine optimization is how your book becomes one of them.
5 min read
Latest from the Brief
Bryan Heathman explains the Story Inventory System: build a bank of ideas and stories, then pull from it to write speeches and books with less guesswork.
You can build real buzz for a book launch without hiring a PR firm. Here is how to run your own podcast and blog tour on a Main Street budget.
4 min read
Why your home town is the best place to launch a book: how to book local signings and events, and how to work with local media to build buzz.
David Dusek’s Rough Cut Men reached #1 in Amazon’s Men’s Christian Living category in 2015, climbing from a Kindle rank above 150,000.
2 min read
A book launch press release example for authors: what to include, how to find a news angle, and how one press release put Keith Harrell in the WSJ.
Bryan Heathman shows keynote speakers how Creative Repetition and consistent branding help a message stick with audiences long after the event.
How speakers bureaus and managers book gigs, what they charge, and how professional speakers can set keynote fees from $1,000 up to top-tier rates.
A comparison of traditional, self-publishing and hybrid publishing: timelines, costs, control, bookstore access and royalties for each model.
Bryan Heathman explains how authors can compete with big-budget brands for attention, with five tips covering content, articles, images, bookstores and media.
6 min read
