by Patricia Fripp, CSP, CPAE Nothing can turn your audience or prospect off faster than using fat words when they’re hungry for skinny ones. Or vice versa. I learned this exciting concept from Dr. David Palmer, a Silicon Valley negotiations expert. In his talks on negotiations, he describes “levels of abstraction.” Unless you can match your message to …
Giving a Speech? Patricia Fripp’s Top 10 Suggestions
by Patricia Fripp, CSP, CPAE 1. Write your own introduction. Probably someone else is going to introduce you. Write the words yourself, making it brief, pertinent, and emphasizing your credentials. 2. Know your audience. Make sure you know exactly who is going to be in the audience, why they are there, and why they invited you to speak. 3. Check …
3 Reasons Speakers Fail to Hit the Mark
by Patricia Fripp, CSP, CPAE My prolific author and speaker friend Jeff Davidson and I had a conversation about some of the way speakers fail. Hope you enjoy some of the ideas Jeff wrote on the subject. There are many ways to successfully deliver a presentation and many more to fail at it. Here are three common mistakes that speakers …
Avoid Clichés – Like the Plague
by Patricia Fripp, CSP, CPAE Whether you’re writing or speaking, clichés will weaken your message and cause your audience to tune out. Here are Fripp’s Four Foolproof Tips for making your point: * You MUST use original material. * The audience will forgive you ANYTHING but being boring. * If someone else has already said it, say it in a …
Fripp and Garfinkel’s Tips for Marketing Success
by Patricia Fripp, CSP, CPAE Ideas from Confessions of an Unashamed Relentless, Self-Promoter audio album and Fripp’s book Make It! So You Don’t Have to Fake It. Does your marketing match your image? If you deliver a quality product or service, your marketing materials should reflect this. Your image, reflected by your advertising, should do two things: * Convince people …
Customer Service Is Everybody’s Job
by Patricia Fripp, CSP, CPAE Everyone in your organization must know how vitally important customer service is in your business. Good customer service starts with good training of your employees. Here are a few suggestions to help your organization keep your customers beaming and eager to come back for more. 1. Sell your company to your employees.If you have brochures …