by Bryan Heathman Nothing gets through to business prospects and colleagues quite like the personal touch. You can send text or email, even leave a voice mail message. But if you really want someone’s attention, it’s the live connection that cuts through their daily clutter and gets a response. Here’s a case in point. I’m working with a couple of …
Conversion Marketing: Convert Website Visitors to Buyers
Turn Browsers Into Buyers, and Customers Into Evangelists for Your Brand In the Google Era of Sales, just a few seconds is all you get to capture the attention of your prospects, convince them of your “It” factor, and get them to hear you out. If you’re not gut-busting funny, mysteriously credible, or just plain fascinating, your bottom line could …
Sheer Poetry: Composing Text, Email & Social Posts for Epic Effect
by Bryan Heathman Have you ever gotten an electronic message and wondered when the author was going to get to the point? It hurts, doesn’t it? It’s not that they were trying to waste your dwindling time with turgid prose reminiscent of Longfellow’s epic Song of Hiawatha. It’s just that you simply couldn’t fit their rambling stanzas about “the shores …
Like A Song On the Radio, Make Your Words Unforgettable
by Bryan Heathman Your tone of voice can have a greater impact on your powers of persuasion than the words you use. There’s no doubt that your voice is a powerful instrument. But what are you doing to control it? There are distinct methods to make your message as haunting or as catchy as a song on the radio so …
Decoding Body Language: What You’re Secretly Communicating About Your Leadership
What are you saying with your body language, without speaking a word? Like it or not, your non-verbal communication is painting the big picture of what you say, far more than your words. Imagine a time before the spoken word, thousands of years ago when cavemen relied on gestures and eye contact for communication. For one thing, it was prudent …
How To Speak with Anyone: 3 Tips for Getting Your Point Across Clearly
by Bryan Heathman Who is the most effective conversationalist you know? What makes them stand-out in the crowd? Public figures like Cicero, Napoleon Bonaparte, Winston Churchill and Ronald Reagan live on today because of their verbal prowess. They knew how to move nations with their ideas. In communicating your ideas in a conversation, have you given thought to the structure you …
A Leader’s Communication – 3 Tips for Converting Hearts & Minds with Words
by Bryan Heathman Increasingly, as the shrinking world encroaches on that endangered species known as Attention, the need to influence – and to influence quickly – grows more urgent all the time. Whoever said, “Talk is cheap” obviously wasn’t sending a text message to his teenager. The price of Attention grows more precious all the time. Whether you’re trying to …
Standing On the Shoulders of the Giants In Your Industry
What does it take to become a legend in your industry, someone whose legacy will live on for the next hundred years and beyond? What does it take for your life’s work to have meaning outside your own backyard – to transcend the here and now? How can you leave a legacy for those who come after you in the …
What To Communicate When You’re Communicating
by Bryan Heathman Have you ever noticed that some people seem to have all the answers? No matter what the topic is, they always seem to communicate their opinion with ease and style. They can sit down at a table in a fancy Italian restaurant and order with the ease of cable news anchor, sharing a private joke with the …
The 4 Components for Developing an Epic Brand
by Bryan Heathman “What we learn only through the ears makes less impression upon our minds than what is presented to the trustworthy eye.” ~ Horace Wherever you are, whatever professional path you’re pursuing, you’ve got to come across to the people you want most to reach. If you want to have any influence at all, you’ve got to grab …