by David Kinard Newsletters are a great way to stay in touch with customers, prospects and other influencers of your business. The newsletter is a dynamic tool that can be informative, a sales tool and a loyalty builder. However, newsletters are often handled haphazardly by many organizations who fail to plan, develop and implement appropriately. In fact, many newsletters are …
Recession Marketing: Lead or Get Left Behind
by David Kinard Concept notes from PSAMA luncheon featuring Jan Edmondson of DDB Worldwide, Seattle. Marketing in an Economic Downturn VisionResolveExecution VISIONAbility to articulate and communicate a passionate vision. “Create a cause, not a company” Guy Kowasaki, CEO Garage.com Vision goes beyond bricks and mortar, revenue and profit goals. * Believe in something. * Know the end. * Have a …