Comments Off on Has anyone got a tattoo of your brand? 3 Steps to Grow Brand Recall

Has anyone got a tattoo of your brand? 3 Steps to Grow Brand Recall




A brand serves as an important placeholder for your company’s reputation. This means good business for you and peace of mind for your customers. When people have a good experience with a brand, they’re more likely to make a repeat purchase. In other words, they become brand loyal, even when given the choice to buy […]


Category: Articles, Branding, Business & Finance, Consumer Awareness, Marketing
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Comments Off on Creating Desire: The Heart of Branding

Creating Desire: The Heart of Branding




People make buying decisions with their hearts and try to justify those decisions with their heads. Yet true desire can’t be rationalized. How many times have you yourself said, “I dunno… I just WANT it!” Brand advertising takes an otherwise ho-hum product and incites a burning passion in the buyer’s mind. The product becomes associated […]


Category: Articles, Branding, Consumer Awareness, Marketing
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Comments Off on Leverage – The Secret to Reinforcing Your Brand Recall

Leverage – The Secret to Reinforcing Your Brand Recall




Is there some secret branding sauce you can slather onto a marketing message that is otherwise dry as toast? Does your brand need to be as searing as a blacksmith’s red hot poker, scorched into the buyer’s mind? Does it need to be cooked up over some sorcerer’s caldron during the dark of the moon […]


Category: Articles, Branding, Consumer Awareness, Marketing, Marketing Programs
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