Tell the World with a Book Trailer Video – Author Training Series

Get out the popcorn and dim the lights! As an up and coming bestselling author, it’s time to promote your book the old fashioned way: with a promotional trailer. Whether your book is a fictional story or it’s the true story of a brand, passion or success philosophy, your book ought to be in pictures. Posting book trailer videos online …

Building Social Proof in Social Media Circles – Personal Branding Tips

Since the taming of fire, people have aligned themselves with various clubs, clans, groups, movements, organizations and sports franchises. The obvious illustration of this is rooting for your home team. Where were you last Super Bowl Sunday? The odds are high that you remember where you were, and that you weren’t watching the big game alone. This fact about association …

Social Media, Book Promotion and the Sweet Smell of Success

Ah, the sweet smell of success: your book is finally a household name, the topic of conversation in coffee houses and the subject of toasts in fine dining establishments. Just yesterday, you turned down a media interview due to your busy schedule. Tomorrow you’re off to Barbados for a quick dip in the salty surf, then a date with a …

Get Swept Up In the Adventure – It Was a Dark and Stormy Night In November…

In the spirit of National Novel Writing Month, take an escape into the unknown as you explore the art of writing… He passed a well-manicured hand across his balding pate. It was an absent minded gesture, an insecure idiosyncrasy that had evolved over the course of many years, despite his elevated rank. Renard gladly would have traded some of his …

Sample Campaign – The Tried & True Book Selling Technique

So you want to promote your new book. You’ve witnessed other authors racing to the top of the best seller charts, and you wonder what they’re doing to build mega success. If you’re like most authors, you’re not sure how to go about reaping this kind of success for yourself. Want to know a secret? You don’t have to be …

Book Awards – Resting On Your Laurels and Other Thoughts on Winning Book Writing Competitions

Competing for a writing award is an often-overlooked tactic in the book marketing list of “To-Dos”. But is it worth it? Let’s take a look. Back in the day – I mean way back – citizens of the Greek Empire knew they had made it big when they were crowned with a wreath made from bay laurel leaves. You know …

Big Exposure for Authors – Trade Publication Reviews

Of all the tactics an author can use to become noteworthy, getting your book reviewed by the New York Times is right up there. A thumbs up from the likes of Publishers Weekly or the Library Journal is not just some stroke for the author’s ego. It can translate to big bucks in terms of buy-in for your book. The …

Book Publicity Media Kits – The 5 Essential Elements Journalists Need

Successfully marketing your book basically means letting people know that it exists. After all, you wrote down your best ideas so that others would read and enjoy them. Getting more book sales translates to more people sharing your best ideas – fact or fiction— and benefitting from them. As the person who’s primarily responsible for promoting your book, one smart …

Traditional Media Exposure = Rocket Fuel for Your Book Launch

There are several thousand ways to successfully publicize a book that I’m aware of, and some are more effective than others. For example, you can promote your book by selling it back-of-room during speaking engagements, and you may actually make thousands of sales this way. The problem with this approach is that your own involvement limits the number of sales …

Book Reviews: How to Get Book Reviews on Amazon

As an author, the best thing that can happen for your book is that titillating four-letter word we all love and fear at the same time: BUZZ. Getting people to read and talk up your book is what it’s all about. Buzz is the reason for those late nights hunched over your keyboard with an empty cup of something at …