Have you ever experienced the frenzy of a gold rush? I have, so let me tell you a story of what it is like to experience the exhilaration of a gold rush! My experience was not a gold rush in the traditional sense. You see, a traditional gold rush looks like this… I live in Seattle which has roots in …
Aspirational Branding – What does THAT mean?
Let’s start by defining a prestigious brand. Does your brand promote a feeling of Aspiration? Better yet, does your brand have what it takes to kick start a movement? How are you creating prestige for your brand, and what are you doing to influence your buyers? Aspirational brands appeal to people who desire something better. They buy products with “prestige …
Branding for the Big Bucks
Where could your business go if you released your limitations? With the right kind of branding, you can break through untold barriers and realize your professional dreams. But what exactly is branding? Your branding is the way people perceive you and your mission – whether it’s your company, your personal career branding at work or even your private objectives. Branding …
Leadership and Effectiveness – The 7 C’s of Getting Results
by Bryan Heathman Have you ever been cornered into buying something you didn’t really want? If you’re like most people, you’ve stocked your cupboards with more than your fair share of Girl Scout Cookies and other non-essentials sold door to door by smiling, big-eyed neighbor kids. It’s almost impossible to resist. Time and again, people in cultures around the world …