The tale is almost as ancient as writing itself. Picture the author in an ancient Italian city, scribbling away into the night by the dim amber light of a candle. He eeks out his living in a garret above the crowded street below—one teeming with readers he hopes to entertain, influence, convince or transform. His livelihood depends on it. Somehow …
Smarter Amazon Listings for Books, eBooks and Audiobooks
Getting a book into tens of thousands of readers’ hands is no easy task. One of the greatest challenges an author faces is overcoming the problem of obscurity. Digital book catalogs have unlimited shelf space, making it increasingly difficult for interested readers to find your book. Over the weekend, I had an interesting conversation with a senior executive from Amazon.com. …
Branding for the Big Bucks
Where could your business go if you released your limitations? With the right kind of branding, you can break through untold barriers and realize your professional dreams. But what exactly is branding? Your branding is the way people perceive you and your mission – whether it’s your company, your personal career branding at work or even your private objectives. Branding …
Laughter is the Best Medicine
“The human race has only one really effective weapon and that is laughter.” ~Mark Twain If you are in a Leadership role, giving a presentation, or talking in front of a group, then you know how hard it can be at times to get your ideas across. Winning over your audience can be tough, especially if you don’t first establish …