Of all the tactics an author can use to become noteworthy, getting your book reviewed by the New York Times is right up there. A thumbs up from the likes of Publishers Weekly or the Library Journal is not just some stroke for the author’s ego. It can translate to big bucks in terms of buy-in for your book. The …
Book Publicity Media Kits – The 5 Essential Elements Journalists Need
Successfully marketing your book basically means letting people know that it exists. After all, you wrote down your best ideas so that others would read and enjoy them. Getting more book sales translates to more people sharing your best ideas – fact or fiction— and benefitting from them. As the person who’s primarily responsible for promoting your book, one smart …
Traditional Media Exposure = Rocket Fuel for Your Book Launch
There are several thousand ways to successfully publicize a book that I’m aware of, and some are more effective than others. For example, you can promote your book by selling it back-of-room during speaking engagements, and you may actually make thousands of sales this way. The problem with this approach is that your own involvement limits the number of sales …
Captivate Your Audience: Storytelling at Its Best
When you write—whether it’s a keynote speech, an article, or a book for publication—your material has to be relatable for your audience. You’ve got to draw them in and keep their attention. Nothing does this quite as well as using the story as your format. A number of religious texts are written this way for one compelling reason: it works. …
Like A Song On the Radio, Make Your Words Unforgettable
by Bryan Heathman Your tone of voice can have a greater impact on your powers of persuasion than the words you use. There’s no doubt that your voice is a powerful instrument. But what are you doing to control it? There are distinct methods to make your message as haunting or as catchy as a song on the radio so …
Decoding Body Language: What You’re Secretly Communicating About Your Leadership
What are you saying with your body language, without speaking a word? Like it or not, your non-verbal communication is painting the big picture of what you say, far more than your words. Imagine a time before the spoken word, thousands of years ago when cavemen relied on gestures and eye contact for communication. For one thing, it was prudent …
What To Communicate When You’re Communicating
by Bryan Heathman Have you ever noticed that some people seem to have all the answers? No matter what the topic is, they always seem to communicate their opinion with ease and style. They can sit down at a table in a fancy Italian restaurant and order with the ease of cable news anchor, sharing a private joke with the …
Fat and Skinny Words to Match Your Audience
by Patricia Fripp, CSP, CPAE Nothing can turn your audience or prospect off faster than using fat words when they’re hungry for skinny ones. Or vice versa. I learned this exciting concept from Dr. David Palmer, a Silicon Valley negotiations expert. In his talks on negotiations, he describes “levels of abstraction.” Unless you can match your message to …
Giving a Speech? Patricia Fripp’s Top 10 Suggestions
by Patricia Fripp, CSP, CPAE 1. Write your own introduction. Probably someone else is going to introduce you. Write the words yourself, making it brief, pertinent, and emphasizing your credentials. 2. Know your audience. Make sure you know exactly who is going to be in the audience, why they are there, and why they invited you to speak. 3. Check …
Speakers Checklist
by Chris Widener Prior to the Speech Preparing your speech:Topic – If at all possible speak only on what you know well.Time limit – This gives you a guide for what you can include. Structure:Introduction – STRONG introduction!Body – Simple, understandable, and memorable.Conclusion – Bring them to where you want them to be. Anecdotes/ stories – Appropriate, not …