Book Reviews: How to Get Book Reviews on Amazon

As an author, the best thing that can happen for your book is that titillating four-letter word we all love and fear at the same time: BUZZ. Getting people to read and talk up your book is what it’s all about. Buzz is the reason for those late nights hunched over your keyboard with an empty cup of something at …

Smarter Amazon Listings for Books, eBooks and Audiobooks

Getting a book into tens of thousands of readers’ hands is no easy task. One of the greatest challenges an author faces is overcoming the problem of obscurity. Digital book catalogs have unlimited shelf space, making it increasingly difficult for interested readers to find your book. Over the weekend, I had an interesting conversation with a senior executive from Amazon.com. …

Self-Publishing History: It Didn’t Start With Gutenberg

Unless you’ve been sleeping under a rock (or a clay tablet), you probably know that the publishing industry is in the middle of a revolution right now. You see the evidence everywhere. Mass publishing has seen greater changes in the past ten years than at any other time in history since the invention of the Gutenberg press. In 1436, Johannes …

Assisted Self-Publishing: Book Publishing Formula for Self-Published Authors

The problem most first-time authors face is that they’re great at writing but they’re lousy at publishing. They don’t understand how books are made or how they are sold. They don’t realize the simple fact that writing their book is only 5% of the work involved in selling books. What are the most common misunderstandings? As a publisher, I’ve seen …

The Perils of Pricing a Self-Published Book: Pricing Tips for Maximum Profits

by Bryan Heathman Have you dreamed about writing a book? Getting your book into the marketplace has just become easier than it ever has been in the history of writing. For the first time ever, you can pen your prose and publish to the world at large in about as much time as it takes to bake a cake (Okay, …