Book publishing is a returns-based business, which means authors who want to compete with other authors—whether they are large or small—need to accept this reality. If you’re an independent author and you want your book to be available to bookstores, libraries, wholesale markets, and beyond, your book must be returnable and set to standard discounts. According to industry reports, your …

It’s a funny thing when you look at life through the lens of a famous author. I was having dinner with one such author at a beach setting, enjoying casual conversation and a sunset over the sparkling Pacific. Halfway through the dinner, the author leans over and asks “Can I give you a piece of advice?” As you can imagine, …

Updated: Dec 7, 2018 When planning the launch of a book, there are a myriad of details to manage. This is a collection of invaluable resources for authors to use as samples and templates to manage a book marketing campaign, organized by book marketing expert Bryan Heathman, author of #1 Best Seller: Book Marketing Reinvented. The book marketing tactics included …

Updated: Dec 7, 2018 When creating a legacy, it’s important to know what makes your story worth telling. I recently had the opportunity to sit down with a local celebrity who spent a 40-year career as a television newscaster on the evening news. We met at a coffee house and talked about life over a steaming mug of coffee on …

Napoleon Hill, Zig Ziglar, Jim Rohn, Tony Robbins, Brendon Burchard. What do all these authors and speakers have in common? It’s not what you might think. Every person on this list has either overcame tragedy, illness, or debt in order to build a legacy that will last for generations. Every person on this list has been faithful with the little …

Updated: Mar 7 Authors all over the world have been in this scenario more often than they would care to admit: they set a resolution to write a book by a certain date, but despite good intentions, motivation and discipline, the date slips by as their routines take over (going to the gym, being a great parent, keeping the boss …

Ah, the sweet smell of success! It hovers around you like a fine cologne. When you enter the room, heads turn. People gravitate toward you, clamoring for your time and attention, seeking your advice on make-or-break issues that have taken you years of experience to master. How did it come to this? When did you become the go-to guy or …

If you could speak to your younger self, knowing what you know now, what would you say? Would you have advice for achieving success, a shortcut around obstacles to make a quick victory? Would yours be a cautionary tale, steering the old you away from a dangerous choice at a momentous fork in the road? I was recently in Honolulu …

From the world of entertainment to the hallowed halls of our oldest universities, Story is king. The same can be said of professional speakers and best-selling authors. Stories have the ability to teach us, entertain us, and help us see through a window into another world. Even the bedtime tales that kids devour have their roots in the ancient traditions …

The Magic Flight: The Non-Fiction Writer’s Guide to The Hero’s Journey The power of story is unmatched for conveying simple truths in a work of non-fiction. As an author, even though you may have hard facts to convey, storytelling can be your greatest ally. The practice of teaching through parables is thousands of years old. In this series, we have …