Comments Off on Big Exposure for Authors – Trade Publication Reviews

Big Exposure for Authors – Trade Publication Reviews




Of all the tactics an author can use to become noteworthy, getting your book reviewed by the New York Times is right up there. A thumbs up from the likes of Publishers Weekly or the Library Journal is not just some stroke for the author’s ego. It can translate to big bucks in terms of […]


Category: About, book marketing, Books, Communication, Communication & Language Articles, Composition, Consumer Awareness, eBooks, Language, Marketing, Networking, Public Speaking, Public Speaking, Public Speaking Programs, publishing, publishing advice, Sales, self-publishing, Success, writing
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Book Publicity Media Kits – The 5 Essential Elements Journalists Need




Successfully marketing your book basically means letting people know that it exists. After all, you wrote down your best ideas so that others would read and enjoy them. Getting more book sales translates to more people sharing your best ideas – fact or fiction— and benefitting from them. As the person who’s primarily responsible for […]


Category: Articles, book design, book marketing, Books, Branding, Consumer Awareness, Contact, Marketing, Public Speaking, Public Speaking, publishing, publishing advice, self-publishing, Speaker & Author Bios, Uncategorized, writing
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Comments Off on Traditional Media Exposure = Rocket Fuel for Your Book Launch

Traditional Media Exposure = Rocket Fuel for Your Book Launch




There are several thousand ways to successfully publicize a book that I’m aware of, and some are more effective than others. For example, you can promote your book by selling it back-of-room during speaking engagements, and you may actually make thousands of sales this way. The problem with this approach is that your own involvement […]


Category: Articles, book marketing, Books, Branding, Consumer Awareness, Contact, Marketing, Public Speaking, publishing, publishing advice, self-publishing, Success, Uncategorized, writing
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Comments Off on Book Reviews: How to Get Book Reviews on Amazon

Book Reviews: How to Get Book Reviews on Amazon




As an author, the best thing that can happen for your book is that titillating four-letter word we all love and fear at the same time: BUZZ. Getting people to read and talk up your book is what it’s all about. Buzz is the reason for those late nights hunched over your keyboard with an […]


Category: About, Articles, book design, book marketing, Books, Branding, Communication, Communication & Language Articles, Consumer Awareness, Contact, eBooks, Marketing, Marketing Programs, publishing, publishing advice, self-publishing, Success, Uncategorized, writing
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Comments Off on How to Write a Press Release for a Book Launch

How to Write a Press Release for a Book Launch




For authors seeking that elusive “best-seller” status, self-promotion can be your best tool for driving laser sharp traffic and increasing book sales. Of all the self-promotion options available, distributing press releases is probably the most overlooked method. It’s unfortunate because it can be highly effective – especially if your press release is picked-up by a […]


Category: book marketing, Books, Branding, Composition, Consumer Awareness, Contact, eBooks, Fiction, Language, Marketing, publishing, publishing advice, self-publishing, Success, Uncategorized, writing
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Comments Off on LIBRARY DISTRIBUTION: THE SWEET “Shhhh” OF SUCCESS

LIBRARY DISTRIBUTION: THE SWEET “Shhhh” OF SUCCESS




When you write a book, getting book distribution is a major component of publishing success. Getting the widest distribution possible for your book should be your main goal. Once you’ve gone to the trouble of writing your best ideas and publishing them, you’ll want as many people as possible to engage with you. As a […]


Category: Achievement, Articles, book marketing, Books, Branding, Choices, Consumer Awareness, Contact, Goals, Marketing, Motivation, publishing, publishing advice, Sales, self-publishing, Success, writing
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Comments Off on Has anyone got a tattoo of your brand? 3 Steps to Grow Brand Recall

Has anyone got a tattoo of your brand? 3 Steps to Grow Brand Recall




A brand serves as an important placeholder for your company’s reputation. This means good business for you and peace of mind for your customers. When people have a good experience with a brand, they’re more likely to make a repeat purchase. In other words, they become brand loyal, even when given the choice to buy […]


Category: Articles, Branding, Business & Finance, Consumer Awareness, Marketing
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Comments Off on The Inclusion/Exclusion Principle of Branding

The Inclusion/Exclusion Principle of Branding




When did you attend your last professional networking event? It was probably not too long ago. From holiday parties to corporate mixers, we’ve all been there. Mixing and mingling is what it’s all about, getting to know interesting looking people around us, meeting new colleagues, letting our hair down and finding glamorous new opportunities. Ah, […]


Category: Articles, Branding, Consumer Awareness, Marketing, Sales
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Comments Off on Creating Desire: The Heart of Branding

Creating Desire: The Heart of Branding




People make buying decisions with their hearts and try to justify those decisions with their heads. Yet true desire can’t be rationalized. How many times have you yourself said, “I dunno… I just WANT it!” Brand advertising takes an otherwise ho-hum product and incites a burning passion in the buyer’s mind. The product becomes associated […]


Category: Articles, Branding, Consumer Awareness, Marketing
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Comments Off on Aspirational Branding-What does THAT mean?

Aspirational Branding-What does THAT mean?




Let’s start by defining a prestigious brand. Does your brand promote a feeling of Aspiration? Better yet, does your brand have what it takes to kick start a movement? How are you creating prestige for your brand, and what are you doing to influence your buyers? Aspirational brands appeal to people who desire something better. […]


Category: Business Success, Choices, Marketing, Marketing Programs, Personal Growth Articles
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